5 Sales Secrets to Help Boost Franchise Profits

Having trouble converting customers to buyers, or worried you may in the future?

Having a large number of customers and leads for a franchise is always the first goal, but all of this marketing success doesn’t matter unless you can convert on sales.

After all, how do you expect to make money?

For service- and product-based franchises, converting leads into one-time or long-term clients or customers is difficult – and hard selling and poor service isn’t a good place to start.

Here are 5 Sales Secrets to Help Boost Franchise Profits:

1. Promote One Thing at a Time. While your franchisor’s processes and main promotions will always take precedence, you can also put forth your own promotions on occasion depending on the agreement you have with your franchisor.

By implementing promotions, it limits your potential buyers’ thoughts processes to a simple “yes” or “no” – making it easier for you to convert while drawing them in with great pricing.

2. Open With Your Biggest Benefit. What’s your franchise’s unique selling proposition? For a fitness franchise, for example, be sure to succinctly communicate why your franchise is different – and better – than all the other ones you’re competing with. This will help customers make a quick-and-easy decision on whether they’d like to buy, and saves them from having to listen to all your benefits and becoming impatient.

3. Custom-Tailor Your Approach with Potential Customers. No two people are alike, and that’s why it’s hard to simply follow a sales script word for word. Instead, listen to what potential customers need and then customer tailor your messaging to how your franchise’s services or products benefit the customer.

4. Provide Clear and Concise Information. Nothing’s worse for potential customers than hearing “high quality” and “best” and “top-of-the-line,” over and over again. Instead, provide specifics on why your franchise’s products and services are superior.

5. Make Buying an Emotional Decision. The easiest sales are forged on emotions – how much a person likes their salesperson and imagining what buying a service or product feels like. While your franchisor should have significant investments made in this, be sure to train your staff about building relationships with your customers and being likeable at all times.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.