Strong Growth in Number of Female-Owned Businesses (Infographic)
Women compose 50.4% of the population of the United States, and yet own only about 35.8% of all businesses. The persistent gap between female workforce participation and business ownership has been present since the country’s inception, but there are positive trends currently in the marketplace, where even poorer states such as Georgia are seeing huge increases in […]
5 Apps Every Business Should be Using
Running a business is becoming easier every day. Take advantage of these tech tools for small businesses to supercharge your growth and streamline your operations and expenses. Slack Slack is a powerful messaging app seeking to improve group communication. The service organizes a team’s discussions into multiple group chats, each united by a particular topic […]
2016’s Top 5 Franchises
Entrepreneur Magazine just came out with their list of the top 500 franchises in 2016 . We’ll be taking a look at the five highest performing franchises, analyzing financial requirements and franchisor support. Franchises are experiencing twice the job growth rate of small businesses in 2016, so now is a great time to invest and […]
McDonald’s Announces New Changes; Big Increase in Refranchising Rates
McDonald’s has been evolving, mostly due to the leadership of CEO and President Steve Easterbrook. The company is adapting to changing tastes in the market: more millenials who prefer snack-type food to burgers, an increase in demand for healthy food options, and new competitors in the marketplace, such as Chipotle and In-N-Out Burger. Easterbrook has […]
Franchising in the Digital Age
Now, more than ever, businesses need cutting edge marketing in order to stay afloat. Having cutting edge technology or an acclaimed business model, is always a great leg-up, but what will any of that mean if you are not reaching your audience? Arby’s Roast Beef sandwiches franchise recently went through a re-structuring of their marketing […]
How Advertising is Changing in 2016
Advertising is rapidly changing and it’s important for businesses to stay on top of its trends. So how should you be spending your advertising budget for 2016? More than ever, digital advertising through the Internet is overtaking all other media categories. The 4 big trends to take advantage of are digital ad spending, mobile user […]