How Graphics Have Influenced Us For 31,000 Years
A commonly recited stat states that consumers base 1% of purchases on sound or smell, 6% on texture and 93% on visual appearance. The accuracy of the figures can be debated but it’s obvious that graphics, color and design have an impact on purchase decisions. A retail product on the shelf and a website design […]
Pulling Double Duty: The Best Cars for Work and Family
They say you shouldn’t mix business with pleasure, but when it comes to picking a car, things are never so easy. More and more, the two-car family is becoming a thing of the past — KPMG reports that only 57 percent of American households now own more than one car, and forecasts this percentage will […]
Google’s New Promotion Tool Called Post
Google has just released a new promotion tool for businesses and celebrities called Google Post. Traditionally, Google’s promotion tools for businesses have focused on its AdWords online advertisement platform and its Google+ social media network. Although AdWords is still going strong (advertising accounts for 90% of Google’s revenue!), Google’s social network Plus is widely regarded […]
Before Buying a Franchise: Follow These Tips to Secure Your Finances
You shouldn’t invest more than 15 percent of your own money in a start-up franchise, according to a recent Small Business Administration interview. Since most lenders want to see buyers come up with 20 to 25 percent of the total investment themselves, that leaves budding franchise owners to figure out how to come up with […]
Want to Boost Productivity? Listen Up (Infographic)
Looking to boost productivity at your franchise? The answer could be in the music. In a new infographic from Superfi, they outline how different types of music can help boost productivity in busy workplaces. For workers in a repetitive environment (such as, say, lawn & garden work or the kitchen of a fast food restaurant), […]
Small Businesses are Receiving More Financing
The Federal Reserve just released a report documenting financing results for small businesses in 2015, indicating that approval rates for small businesses had gone up compared to 2014 levels. The Role of Small Businesses Small businesses have had a hard time since the financial crisis in 2008, as small firms depend more on access to […]