Google’s New Promotion Tool Called Post
Google has just released a new promotion tool for businesses and celebrities called Google Post. Traditionally, Google’s promotion tools for businesses have focused on its AdWords online advertisement platform and its Google+ social media network. Although AdWords is still going strong (advertising accounts for 90% of Google’s revenue!), Google’s social network Plus is widely regarded as a failure as compared to Facebook or Twitter.
Never one to leave an internet industry untouched, Google Post is the company’s latest attempt to have social media users go on Google to find information about their favorite celebrities or businesses. The service, called Google Post, places a curated feed of social media posts directly in the search results, providing you a mix of websites and real-time updates to look through. The implications are big: now, when someone searches for your brand or organization, you don’t have to solely depend on SEO for your website to be the top hit. You can speak to online searchers directly through your social media content.
Andrew Jewelers is one of the first organizations to use this new service. Right under the link to their website is a clickable social media feed which leads to a personalized promotional page for the jewelers.
Businesses aren’t the only ones taking advantage of this, however. Google has invited 2016’s presidential candidates to test-run the platform. As of today, only Donald Trump hasn’t taken advantage of the new service.
Google is currently taking applications for others to get on their waitlist to use Google Post. I recommend you sign up! It will be a powerful new way for you to speak to your customers directly when they search for you, allowing you to shape the online discussion of your brand.
Businesses aren’t the only ones taking advantage of this, however. Google has invited 2016’s presidential candidates to test-run the platform. As of today, only Donald Trump hasn’t taken advantage of the new service.
Google is currently taking applications for others to get on their waitlist to use Google Post. I recommend you sign up! It will be a powerful new way for you to speak to your customers directly when they search for you, allowing you to shape the online discussion of your brand.
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