How Advertising is Changing in 2016

Advertising is rapidly changing and it’s important for businesses to stay on top of its trends.  So how should you be spending your advertising budget for 2016?  More than ever, digital advertising through the Internet is overtaking all other media categories.  The 4 big trends to take advantage of are digital ad spending, mobile user growth, digital video advertising, and Facebook’s increasing market share.  Check out this infographic for more information.

Creating and managing advertising campaigns can be difficult as a small business.  That’s why many entrepreneurs are looking to franchising as a cost-effective and successful business model.  For many franchise operations, you are given access to regional and national advertising campaigns funded by a portion of the revenue you generate.  These specialized marketing funds create effective campaigns for your business, allowing you to focus on what you do best.   If you would like to explore opportunities in franchising, or know more about the possibilities, contact The Entrepreneur Authority today for a no-cost, no-obligation, no-pressure consultation or call 866.246.2884 to speak with one of our FRANtastic Consultants.