How Vets Can Market Themselves as Franchisees

Creating – and living – a brand is essential to any small business’s success.

For franchises, a brand is created, developed, and standardized by a franchise’s corporate headquarters. But that doesn’t mean local franchise owners can’t put their own stamp on their business – especially if they’re military veterans.

Make public, customers aware of your military background

It can be tough as a small business owner to gain instant credibility, although franchising plays a huge part in establishing it. By letting the public and customers aware you’re a military veteran, this only further establishes your credibility and helps gain their respect.

Some simple ways to do this are to include some military-supportive signage in your store or office, offer discounts or incentives for other current or former military personnel, and to decorate and/or hold celebrations for special holidays like Memorial Day and Veterans Day.

Mention military experience during client-building, sales process

If you’re a franchisee that practices a service- or large product-based business, you and your staff will have a focus on business development and sales.

To help generate more qualified leads, build a strong pipeline, and convert on a higher percentage of leads, work your military background into your sales pitch. In particular, you can briefly mention how your business operates with the same focus and integrity as the military – leading to an unparalleled customer experience.

Support veteran and military-related charities in your area

Along with promotion and pitching, you can also make a real difference in your community by supporting veteran and military charities.

Through donations, fundraisers, or volunteering at an event, you can help truly demonstrate your care for your fellow service men and women while establishing your business’s pro-military presence.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.