2021 Franchising Trends: Changing Tides
Hello, 2021
As we ring in the new year, a sense of calm is in the air. We may still have to contend with the Covid-19 pandemic. However, as we are closing in on almost a year of living with the virus, we’re using what we have learned to overcome and move forward into a new normal. Within our brick-and-mortar franchises, we are back on our feet and ready to take new initiatives and make changes to keep our franchises growing.
While life is finally getting back to normal, we might not ever go back to the old definition of “normal.” We’ve had to adapt to survive and will continue to innovate to stay competitive. Here are some ways to make sure that you can carry your business high above the waves of these changing tides.
Reevaluate
Whether you own a restaurant, packing and shipping branch, barbershop, hotel, or gas station, many parts of your business should be re-evaluated during these challenging times.
In a restaurant consider which menu items are readily available for delivery from your food suppliers. Think about changing the menu to fit these new adjustments. Add a theme night event allowing you to keep the numbers in your restaurant within CDC guidelines but also making the smaller group of patrons more intimate and interesting. Upcharge during these theme nights. This allows your restaurant to reinvent itself and grow.
If you own a branch of a franchise in the packing and shipping industry learn more about which shipping companies are delivering on time and which companies are generally delayed. Inform your customers and allow them to make choices that fit their needs.
Safety
As a franchisee, you want to create a safe environment for your customers and clients.
If you own a barbershop, follow your state’s guidelines, and you may also want to offer special times designated for the elderly and those with compromised immune systems.
Attract a new clientele by hosting a small number of clients while adding unique upgrades such as beverages and music.
For restaurant owners start offering curbside pickup and adding outdoor seating. This brings more business and offers a safe way for restaurant patrons to enjoy their favorite restaurant foods.
Personal Connections
Within all brick-and-mortar businesses, it’s important to remember that personal connections are the key to a successful brand and business. During these times, guests staying in hotels want to feel especially welcomed.
Place a welcome card in their rooms addressing the guests by name. Host smaller private hotel social events and recognize guests by name with decorative place cards on tables and announcing anniversaries, birthdays, and special occasions.
If you own a gas station start a new incentive program. Give each customer that brings in 5 receipts showing they have filled up a free coffee or pastry.
Awareness and understanding of new circumstances will always help your business to grow and succeed. Making the necessary adjustments will prove to keep your clientele happy and your business sustainable. You may even be surprised by exponential profits if your new adjustments take off. Always keep an eye out for ways to reinvent and adapt.