Google’s New Promotion Tool Called Post
Google has just released a new promotion tool for businesses and celebrities called Google Post. Traditionally, Google’s promotion tools for businesses have focused on its AdWords online advertisement platform and its Google+ social media network. Although AdWords is still going strong (advertising accounts for 90% of Google’s revenue!), Google’s social network Plus is widely regarded […]
Small Businesses are Receiving More Financing
The Federal Reserve just released a report documenting financing results for small businesses in 2015, indicating that approval rates for small businesses had gone up compared to 2014 levels. The Role of Small Businesses Small businesses have had a hard time since the financial crisis in 2008, as small firms depend more on access to […]
What Makes the Modern Team?
How people work is changing. Increasing emphasis is being placed on teamwork and cooperation between coworkers; today, MBA programs are filled with student teams, the expectation being that modern workers will need to manage team dynamics, collaborate across departments, stay in communication with other employees, and juggle all the new responsibilities workers have in the […]
Why Video Marketing Is Vital for Your Business
According to Cisco Visual Networking Index, consumer Internet video traffic is rapidly rising and will account for 80 percent of all consumer Internet traffic by the year 2019. This shows a 64 percent rise since 2014 with no signs of slowing down. Meanwhile, Media Post reports that mobile devices dominated views of Super Bowl 50 […]
Designing your Company Logo (Infographic)
What should you be looking for in a logo? The trend nowadays seems to be to keep it simple, following Saul Bass’s advice to “Symbolize and summarize.” Within that, however, there are some key elements you should be taking into consideration. Remember, your logo should be the most recognizable part of your company and convey […]
Alternative Sources of Financing for Small Businesses
Getting a loan has never been easy, and funding for small businesses has been even more difficult since the financial crash of 2008. Small business lending is less of a priority for banks nowadays for a variety of reasons: high transaction costs associated with small business loans, new regulations that call for increased capital requirements […]