Is Entrepreneurship Risky?
Entrepreneurship is perceived as a risky endeavor, where you have to bet everything while fighting tooth and nail to start a successful company; to quote Ray Kroc, founder of McDonalds, “…if you’re not a risk taker, you should get the hell out of business.” Does this still hold true, however? Is entrepreneurship still a risky […]
Why Franchisees Also Double as Project Managers
They may not need a hard hat, but many franchisees also double as project managers. While they may not be working on a multi-million dollar construction site, many franchises offer project-based services to clients in all kinds of areas – from landscaping and renovations, to digital support and management. Managing a project is different than […]
Notable Business Trends of 2016
Several weeks into the New Year, we are taking a look at some of the most important trends for businesses to take advantage of. Our world is more interconnected than ever before, requiring businesses to take a more active role in engaging customers and implementing new technologies. Although entrepreneurs have a lot on their minds […]
Want More Productivity? Try These 20 Apps (Infographic)
How do the best franchisees and other entrepreneurs maximize productivity? While everyone has their own strategies, using phone apps that track, manage, “enforce”, and reward productivity can be used to help do so. For many franchise owners, maintaining communications with clients, suppliers, the franchisor, and others becomes time consuming and inefficient. That’s why e-mail management […]
5 Examples of Great Marketing Partnerships
Marketing partnerships are a great way of synergistically increasing impact and penetration while spreading the cost over several organizations. When done well, a marketing partnership amplifies each company’s central message, piggybacking on the positive characteristics of the partners and detracting from the negative. Some of the biggest organizational names on the globe have used marketing […]
What Does a Good Franchise Brand Look Like?
Is there a better way to measure good franchises from the bad? Edith Wiseman, President of FRANdata, thinks so. In a recent column published on Forbes.com, Wiseman argues that these days, it seems everyone is a franchise expert – and that to combat this, there needs to be a standard set of performance metrics to […]