5 Signs Your Resume Screams ‘Entrepreneur’


Finding a career you’re truly passionate about can be challenging.

If you’re like most people, you were brought up to believe there was only one way to succeed in life: to get an education, get a steady job working for a respected company, and live happily ever after.

As we all know, this isn’t often the case – especially not today.

Most people don’t realize they’re not meant to work for others

Whether you’re a mid-career professional making a career change, a veteran transitioning to civilian life, or a college graduate, sending out resume after resume to jobs you may never enjoy can be a draining experience.

(And that’s before you even begin working one of these jobs.)

For most people, they don’t see that they’re meant to work for themselves – though what they subconsciously write about themselves in their resume, and where their past has taken them, can reveal a lot about where they’re destined to go.

Here are 5 Signs Your Resume Screams ‘Entrepreneur’:

1. Leadership Experience. You led teams that succeeded, whether in the workplace, military, sports teams, or elsewhere. Others looked up to you to guide them to success. Entrepreneurs are natural-born leaders – they make everyone else around them better, as they work towards a greater goal.

2. You Got Fired or Quit Jobs. Many entrepreneurs struggle to hold jobs working for others, because it goes against their inner grain. Instead of listening to the commands of others, entrepreneurs want to forge their own course of success. This can often lead to getting fired or quitting jobs easily.

3. Unique Design/Layout. Entrepreneurs love to be different, because that’s what makes the best businesses so successful. Sometimes without knowing it, their resumes will have a unique design/layout that almost gives them their own personal brand to stand out from the pack.

4. Creative-Thinking, Problem-Solving Skills. Do you highlight your creative-thinking and problem-solving skills? That means you thrive at finding solutions under pressure – something entrepreneurs need to have to survive in business.

5. Wide-Ranging Areas of Expertise. You’re not knowledgeable in one or two areas – it seems you’re an expert in many. For entrepreneurs, they need to wear many different hats to keep their business running smoothly. This could be a sign for you to take an exit route on applying for jobs, and to become an entrepreneur.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

How Vets Can Market Themselves as Franchisees


Creating – and living – a brand is essential to any small business’s success.

For franchises, a brand is created, developed, and standardized by a franchise’s corporate headquarters. But that doesn’t mean local franchise owners can’t put their own stamp on their business – especially if they’re military veterans.

Make public, customers aware of your military background

It can be tough as a small business owner to gain instant credibility, although franchising plays a huge part in establishing it. By letting the public and customers aware you’re a military veteran, this only further establishes your credibility and helps gain their respect.

Some simple ways to do this are to include some military-supportive signage in your store or office, offer discounts or incentives for other current or former military personnel, and to decorate and/or hold celebrations for special holidays like Memorial Day and Veterans Day.

Mention military experience during client-building, sales process

If you’re a franchisee that practices a service- or large product-based business, you and your staff will have a focus on business development and sales.

To help generate more qualified leads, build a strong pipeline, and convert on a higher percentage of leads, work your military background into your sales pitch. In particular, you can briefly mention how your business operates with the same focus and integrity as the military – leading to an unparalleled customer experience.

Support veteran and military-related charities in your area

Along with promotion and pitching, you can also make a real difference in your community by supporting veteran and military charities.

Through donations, fundraisers, or volunteering at an event, you can help truly demonstrate your care for your fellow service men and women while establishing your business’s pro-military presence.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

How Vets Optimize Military Skills for Franchise Success

Military veterans have an uncanny ability to thrive as franchise owners.

That’s why it seems like every franchise – from billion-dollar brands to emerging companies – wants vets to be franchisees in their business, both out of respect for veterans and because of how high they value their business skills.

Once they become franchisees, however, how can veterans fully optimize and tailor their military skills to their new civilian role?

Draw upon process-oriented, meticulous execution of details

The best franchisees are often ones that really follow the franchisor’s tried-and-true processes. For military veterans, this means honing in on your military experience and following objectives closely, while working with comrades to complete a successful mission.

Just as in the military, straying from processes can lead to mission failure. Something as simple as forgetting to have a team meeting before a shift could lead to a loss in quality control, customer service, and sales.

To prevent this, ensure you take the same approach as in the military (without sounding like a drill sergeant, of course!). In this scenario, you can start off a positive and productive meeting on a lighthearted note before explaining key tasks, and then asking your team for their contributions – they’ll appreciate this and want to work harder.

Use leadership, problem solving skills to overcome challenges

Like in the military, unexpected events will occur that will sidetrack your mission. In order to get back on track, franchisees must rely on strong leadership and problem solving skills to overcome challenges.

Military veterans are no stranger to this. So, when problems arise for them as franchisees, they should turn to their military training and experience for guidance on how to best lead teams to success while finding effective and efficient solutions under pressure.

Doing so will help them complete their next mission in life.

This time, as a successful franchisee.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

Low Morale? Unproductive Employees Cost A Lot (Infographic)

Unhappy works cost the U.S. between $450 and $550 billion dollars a year.

Billion. With a capital ‘B’. So, what’s the problem?

Low morale leads to low productivity

Not to be surprised, employees that are disgruntled and unsatisfied are less productive. What’s to blame?

For starters, 46% of new hires fail to perform within 18 months of starting a position, with the majority to blame for a poor work culture fit.

As well, 80% of people who are dissatisfied with their work also report dissatisfaction with their manager.

Overall, 70% of people report that they are disengaged at work.

Engaged employees are happier, more productive

The solution? Change the company culture and engage employees.

Engaged employees perform 20% better than their non-engaged counterparts, and happy employees have up to 37% higher sales.

By identifying a company culture and hiring those that fit the mould, you can optimize your company’s workplace into a highly positive, cohesive unit.

Having a great work-life balance will also help boost productivity and success.

Check out this infographic from Good.co for the full details:

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

5 Useful Online Tools for Frequent Business Travelers

If you spend a lot of time traveling for business, you’ve probably already figured out some helpful tips—like how to fold your clothes to maximize suitcase space and minimize wrinkles or which rental car company offers the best rates. To make the most of your time away from the office, it’s also important to know which online tools are the most beneficial for work and travel. As you charge up your tablet before your next flight, add the following tools:

Kayak.com

For business owners and entrepreneurs who travel a lot for work, Kayak.com is an essential tool to have at your disposal. When planning a business trip, simply enter what you need in terms of flights, rental cars and lodging, and the travel search engine will query every travel website you can think of to find thorough results and display them in an organized way. For example, you can filter your results by the flights’ arrival times or which airlines have Wi-Fi. After deciding on your ideal itinerary, Kayak sends you directly to the specific airline, rental car and/or hotel websites to complete your booking.

MozyEnterprise

If you share a lot of documents, files and projects with co-workers and clients, MozyEnterprise can make your life so much easier. Just install the file syncing and sharing program on any computer or tablet, and then easily access everything that you are working on in one place. When you finish up a project at 11 p.m. in your hotel room in Phoenix, you can upload your work to MozyEnterprise so that your client can access it the next morning before your big meeting. All data is stored in the cloud, so if the worst happens and your tablet or laptop goes missing during your business trip, all of your vital data and documents will still be secure and accessible. The entire program is designed to adhere to strict corporate IT policies, which helps ensure that the files you are saving are safe and protected.

SlideRocket

If you make a lot of presentations on business trips, you’ll love SlideRocket. Import your PowerPoint projects to the online tool for universal access from a variety of devices, including tablets and smartphones. SlideRocket also allows you to easily share your presentations with clients. It even comes with professional design tools that you can use to create sleek presentations.

SeatGuru

SeatGuru helps to make the entire business travel experience less stressful by providing you with airline seat maps, seat advice, user comments, photos and a comfort rating system for different flights. The online tool provides information for domestic and international airline seats, and will let you know which seats are close to a bathroom, which ones have power ports and which ones to avoid.

Square

If your business trips involve making sales and accepting payment, Square will help take care of transactions in a secure and organized fashion. The tool, which connects to an iPad or iPhone, allows clients to swipe their credit cards for payment. In addition, Square will also track your transactions and inventory—just sign into the free Square Dashboard from your laptop or tablet to keep tabs on the latest statistics. Square also offers a standalone unit with a card-swiping area built right in, if you want a freestanding alternative to traditional point-of-sale systems.

Google’s New Promotion Tool Called Post

Google has just released a new promotion tool for businesses and celebrities called Google Post.  Traditionally, Google’s promotion tools for businesses have focused on its AdWords online advertisement platform and its Google+ social media network.  Although AdWords is still going strong (advertising accounts for 90% of Google’s revenue!), Google’s social network Plus is widely regarded as a failure as compared to Facebook or Twitter. 

Never one to leave an internet industry untouched, Google Post is the company’s latest attempt to have social media users go on Google to find information about their favorite celebrities or businesses.  The service, called Google Post, places a curated feed of social media posts directly in the search results, providing you a mix of websites and real-time updates to look through.  The implications are big: now, when someone searches for your brand or organization, you don’t have to solely depend on SEO for your website to be the top hit.  You can speak to online searchers directly through your social media content.

Andrew Jewelers is one of the first organizations to use this new service.  Right under the link to their website is a clickable social media feed which leads to a personalized promotional page for the jewelers.


Businesses aren’t the only ones taking advantage of this, however.  Google has invited 2016’s presidential candidates to test-run the platform.  As of today, only Donald Trump hasn’t taken advantage of the new service.

Google is currently taking applications for others to get on their waitlist to use Google Post.  I recommend you sign up!  It will be a powerful new way for you to speak to your customers directly when they search for you, allowing you to shape the online discussion of your brand.

Small Businesses are Receiving More Financing

The Federal Reserve just released a report documenting financing results for small businesses in 2015, indicating that approval rates for small businesses had gone up compared to 2014 levels.

The Role of Small Businesses

Small businesses have had a hard time since the financial crisis in 2008, as small firms depend more on access to financial capital from banks to fund their growth.  When credit dries up, the boost businesses receive from the credit markets slows and accelerates the economic downturn.  It’s important to remember, small businesses create two out of every three net new jobs and employ half of the private sector workforce according to Harvard Business School.  During the post-2008 economic recovery, small business lending took a long time to recover as lending rates declined 20% causing small business loans to drop from composing half of all loan volume to below 30%.  This credit crisis has slowed the recovery of an integral part of the economy.

Small Business Lending Comeback

The Federal Reserve’s credit survey for 2015 showed that financing rates for small businesses have been improving, with 79% of firms reporting being approved for some financing, and 50% being approved for all their financing needs. It seems that small banks are picking up a lot of the slack left by big banks reducing their lending volume to small businesses.  Small banks have 18% higher approval rates than big banks for small business loans, earning a customer satisfaction rating of 75 compared to a rating of 51 for large banks. 

Still a Long Way to Go

Unfortunately, the full financing needs of small businesses are not being met.  Business owners continue to report that managing cash flow is one of their top business challenges.  50% of financing applicants in 2015 had a shortfall in the amount of money they received, reporting that an insufficient credit history and collateral were the main reasons only part of their request was met.  Both large and small banks will have to increase their lending volume to meet the demands of American businesses.

Who Businesses are Turning to For Financing

Under these new conditions, small businesses are turning elsewhere to meet their financing needs.  20% of employer firms applied to online lenders, who have been lending money out with approval rates of 71%.  However, the satisfaction score they received from the businesses they lend to was only 15, much less than that of small and big banks.  Other businesses turn to credit cards for any financing needs.  The best place for small businesses to go to for any of their funding needs remains small banks, however, as they boast the highest approval rates, satisfaction ratings, and transparency ratings of any of the options.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

What Makes the Modern Team?

How people work is changing.  Increasing emphasis is being placed on teamwork and cooperation between coworkers; today, MBA programs are filled with student teams, the expectation being that modern workers will need to manage team dynamics, collaborate across departments, stay in communication with other employees, and juggle all the new responsibilities workers have in the 21st Century.  But why do certain teams succeed and others fail?  It’s not as simple as throwing smart people together in the same room.  Proper team management requires appraising your employees’ values, skills, temperament, and more to create a team worth more than the sum of its parts.

Understanding Team Dynamics

Many companies are becoming obsessed with maximizing worker performance, and a key factor in productivity is inevitably tied to how employees contribute to a team’s output.  The rise of Big Data has provided powerful tools to minutely analyze what actually makes a high-performing team successful, and one of the most recent insights was just published in The Harvard Business Review.  They found that “the time spent by managers and employees in collaborative activities has ballooned by 50 percent or more” over the last two decades, with the majority of their time simply spent communicating with  colleagues.  The ability to work effectively with others is now one of the most important skills a worker can have, and managers should be working to make sure employees are placed in the right environment.

Many workplaces have rough heuristics for creating a successful team:  “match introverts and extroverts,” “don’t have too many strong leaders,” or “good friends make good teammates.”  But how can you be sure these are effective?  It turns out that a lot of ideas about how teams work are just plain wrong.  Two teams that are almost identical on paper (same backgrounds, personality profiles, and networks) can produce drastically different results.

The Reason Certain Teams Succeed

Researchers have settled on the idea that group norms have a large impact on a team’s productivity.  Group norms are the unwritten rules and behavioral standards that define a group’s behavior with each other.  For example, one team may have a culture that encourages vigorous debate before a decision is reached, and another may believe that sober discussion and agreement produces better outcomes.  These group norms end up overriding an individuals personal work preferences and can be a source of friction and stress.

So what norms end up being enforced by successful teams?  It may surprise you, as many different types of teams can be successful for different reasons.  A high concentration of smart, hard workers wasn’t the recipe; a more well rounded group often found ways to make up for individual weaknesses and adapt quickly to changes.  There were two main factors that indicated a team would succeed:  First, members of a successful team all spoke for approximately the same amount of time.  Each team member was provided opportunities to talk throughout the work assignment and have their opinion heard.  This creates feelings of value and responsibility for team members, enhancing productivity and job satisfaction.  Second, successful teams had a high average social intelligence; that is, they could tell what and how their teammates were feeling as part of the team. Low-performing teams often had members who weren’t sensitive to how their colleagues felt about their work or the team, leading to increased stress and inefficient outcomes.

How to Create Strong Teams

The main two factors are equal speaking opportunities and encouraging social sensitivity between team members, but there are some other indicators of success.  Making sure a team has clear goals is important, and so is creating an environment with a high degree of psychological safety and a culture of dependability.  Managers need to create teams that listen to each other and are there to support each other.  It doesn’t mean that work relationships become more than professional, but it does mean that giving your conduct at work a more personal touch could do wonders for your colleagues’ performance.  


The act of creating and managing teams has an outsized impact on the success of your business.  However, there are a lot of resources out there to help you succeed.  If you’re thinking of starting a business, becoming a franchisee is a great opportunity.  To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.  You may also register by calling 866-246-2884.

Why Video Marketing Is Vital for Your Business

According to Cisco Visual Networking Index, consumer Internet video traffic is rapidly rising and will account for 80 percent of all consumer Internet traffic by the year 2019. This shows a 64 percent rise since 2014 with no signs of slowing down. Meanwhile, Media Post reports that mobile devices dominated views of Super Bowl 50 advertisements on YouTube, and 60 percent of the 330 million views came from mobile devices.

The numbers are clear. In order to compete in today’s marketplace, you need a video marketing strategy in place that’s also readily available and watchable on mobile devices. Need more convincing? Here’s a run down of why video can significantly impact the bottom line for your business and what to do next.

Video showcases your brand’s culture

You can write about company culture and engage with customers at length, but it still won’t properly translate without a video to show instead of tell. A spirited video of your company at work, emotional testimonials from clients and a behind-the-scenes look at employees at work speaks volumes more than a print campaign.

Brand culture videos help consumers forge a sense of trust and camaraderie with your company simply by giving them a visual view of what’s going on. For example, Amway features a video on its YouTube channel showing how its distributors spend their time away from the 9-to-5 work day and build up their businesses. Consumers can check back and watch more footage to dream of how their life would look if they owned their own business.

Video increases sales

Online retailer Stacks and Stacks reported that consumers who viewed one of their product videos were up to 144 percent more likely to add it to the cart than customers who didn’t.

Giving customers a chance to see products in action and moving in real time, even if it’s just being held or turned to show different features, provides a more realistic view. Instead of needing to come into your store or order your product to see if the photos do it justice, customers can view videos to get a closer look.

Social media is embracing video

YouTube spent years dominating video search, but other search engines and social media platforms are seeing a rapid conversion taking place.

For example, Facebook reports its daily video views doubled from 4 billion to 8 billion in a period of a few months. Video ads are also becoming wildly popular across social media and other online platforms alike, and particularly on mobile devices. YouTube reports the number of hours people spend watching videos on mobile is up 100 percent.

Companies jumping onto the video social media bandwagon are also seeing impressive results. Old Spice pitchman, Isaiah Mustafa, famously answers tweets by video on YouTube, driving consistent traffic across multiple social media platforms. Their videos are also the stuff of viral legend with its new Mom Song.

Video says much more than text

Businesses may feel intimidated to produce compelling videos that spark action, but in reality, they can be more effective at converting customer engagement than print alone.

According to an article by Forrester Research, a minute of video is worth 1.8 million words. That’s certainly more words than you can ever put together in a single ad copy or white paper. Instead of potential customers having to figure out what you’re saying by digesting copy, they can see it quickly unfold by video.

Designing your Company Logo (Infographic)

What should you be looking for in a logo?  The trend nowadays seems to be to keep it simple, following Saul Bass’s advice to “Symbolize and summarize.”  Within that, however, there are some key elements you should be taking into consideration.  Remember, your logo should be the most recognizable part of your company and convey identity and ownership in a memorable way.

A logo should be simple enough that it can be used in many different contexts.  There are lots of uses for logos: it can be placed on a menu, on letterhead, on a building, on clothes, on pencils, etc.  These myriad uses place a simplicity and practicality restraint on how your logo should look.  It should still be memorable enough, however, that it can be easily remembered and fast to recognize.

Logos have been a part of any public organization for probably longer than writing has existed.   The ancient Egyptians branded their cattle with hieroglyphs to establish ownership, Ancient Sumerian accountants had personal identifying marks, and the Ancient Romans and Greeks marked their pottery with the symbol of its manufacturer.  Even religions use logos, such as Christianity’s cross and Judaism’s Star of David.

The evolution of logo design has advanced quite a bit since ancient times.  Medieval lords, when developing their heraldic coats of arms, took elements like color warmth, blank space, symbolism, and geometry into consideration.  Craftsmen adopted logos to establish the origin and quality of their wares.  Today, with the invention of color printing and the advertising industry, logos are a powerful piece of branding that serve to communicate an organization’s values and purpose.

Below are some simple guidelines and design paradigms that will help you develop a logo for your own endeavor.  With luck and hard work, maybe your own symbol will last a few thousand years.  

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.