A commonly recited stat states that consumers base 1% of purchases on sound or smell, 6% on texture and 93% on visual appearance. The accuracy of the figures can be debated but it’s obvious that graphics, color and design have an impact on purchase decisions. A retail product on the shelf and a website design strategy both share the same goal of using visual cues to push consumers down the purchase funnel. Take a look at this infographic provided by Bigstock to understand how long influential graphics have been occurring and the details involved.