5 Ways Advanced Software Optimizes Your Franchise


Franchisors provide new franchisees with all kinds of training tools and systems, but good entrepreneurs always look for a competitive advantage.

That’s why it’s no good to settle – franchisees should be taking proactive approaches to their businesses, to remain at the cutting edge.

And that’s where advanced software can help.

While the franchising industry is poised for growth and success, it’s crucial for franchisees to find new ways of controlling costs and managing their business.

Here are 5 Ways Advanced Software Optimizes Your Franchise:

1. Enhanced Business Management. Advanced software can help franchisees manage their business and track growth from anywhere – helping them stay dialed in 24/7, if needed, to ensure vigilant oversight of their franchise.

2. Optimizes Inventory Levels. Keeping paper records of inventory just isn’t efficient. Using inventory-tracking software, franchises can stay on top of their supply chain management and work closely with suppliers and their franchisor to optimize inventory levels.

3. Reduced Costs and Shared Logistics. Using franchise software with a cross-chain retail software solution helps reduce carrying costs. In addition, it allows franchisees to source inventory from multiple pools – helping reduce costs without compromising quality.

4. Pricing Management. Advanced software can help track and manage pricing, which is especially crucial when factoring in regional/seasonal changes between franchises, along with marketing campaigns and promotions.

5. Efficiency-Driving Information. When you can track and analyze growth through advanced software, you’re able to improve on your shortcomings. With reports on sales, purchasing, CRM, employee management, and more, advanced software can help your franchise optimize its growth and success.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

5 Reasons Every Entrepreneur Needs a Mentor


Confidence in entrepreneurship is key to success, but the most successful entrepreneurs know there’s always more to learn.

That’s why so many successful entrepreneurs and business owners seek new knowledge and wisdom, and rely on mentors to support them throughout their learning processes.

Here are 5 Reasons Every Entrepreneur Needs a Mentor:

1. You don’t know everything. As much as we all may want to think we know everything, sometimes we don’t. Or, we could, but it would be an inefficient use of time to spend figuring it out. That’s where a mentor’s guidance can really help you optimize your time.

2. You want to know everything. Entrepreneurs should be hungry for knowledge, and rightly so: knowledge is power. Being able to pick the brain of an established and successful mentor can help you quickly develop your knowledge, and gain a competitive advantage over the competition.

3. Camaraderie. Owning a business can sometimes be a lonely pursuit, especially in the beginning. Being able to spend time or talk to someone who’s been there – even if it isn’t about business, but another common interest – can really help keep you remain focused and reassured on your entrepreneurial journey.

4. It will make you think. Having a mentor who challenges you and asks tough question will ultimately help your business. Respect their experience and critical thinking, and use what you learn to optimize your business processes.

5. Because failure happens. To everyone. You’re going to have successes and failures as an entrepreneur, and a mentor will give you a helping hand of support when you need it (or a kick in the pants to get you in the right direction).

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

Inventory Problems? 5 Best Tips for Inventory Efficiency


Walking into a store with bare shelves or no hamburger buns isn’t pleasant.

Chances are, your customers aren’t going to be pleased. Even more, they may not come back any time soon, and will spread the message to others.

For franchise entrepreneurs, inventory control is preemptive damage control. Not only that, it’s just good business practice, and doing so can help optimize your daily processes and boost operational efficiency.

Here are the 5 Best Tips for Inventory Efficiency:

1. Project Better. Having too little inventory means your customers will be left with nothing to buy; having too much could eat into your capital budget. By better projecting how much inventory you’ll need – through a combination of sales tracking, seasonal factors, and potential for growth – you can best strike that fine line of having enough product without overspending.

2. Organize and Improve Tracking. Mistakes happen – often, inventory can be miscounted and that’s where problems arise. To best ensure this doesn’t happen, invest in an electronic tracking systems using bar-code scanning to eliminate human error, and use analytics to determine your best and worst sellers.

3. Spreadsheets. Crumple up those loose-leaf inventory notes, and invest in taking the time to create a spreadsheet. While Microsoft Excel and Lotus 123 will work fine, Quickbooks or Peachtree also have high-functioning inventory tracking that will help you better organize your inventory tracking.

4. Prioritize. New franchisees may be, at first, overwhelmed by the number of responsibilities they have. That’s why it’s so crucial to prioritize, especially when it comes to inventory control. Most businesses have hot-selling items that make up the majority of the demand from customers; focus on controlling these core areas.

5. Have a Backup Plan. It doesn’t have to be too complicated, but anything could happen. Have a thumb-drive with your inventory on it, in case your files are lost. Have a contact who can get you supplies ASAP, by forming a strong business relationship with them. Whatever you do, just make just your business is prepared when the unexpected hits.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

How Vets Can Know They’re Ready for a Franchise Mission

Military Vets Mission


There is no Am I ready for this? question to ask yourself in the military.

Missions are completed under strict orders, and as combatants you must follow each objective carefully and meticulously in order to be successful.

In the line of duty, it often takes unfathomable courage, teamwork, belief, and fearlessness. For this, your country is forever in your debt.

Being ready for a franchising mission takes self-reflection, time

As you leave the military and become an honourable veteran, many veterans will wonder what’s the next mission in life – Where do I take my life after serving my country for so many years?

Many veterans succeed as entrepreneurs, especially in franchising, because of their outstanding attention-to-detail, process-following, problem solving, and leadership skills.

Simply put, there are rules and systems to be followed, similar to those found in the military.

While it’s important to take some time to reflect, take into account that franchising is perhaps the closest replication to the military – meaning a transition into a new civilian will be easier, as countless other veterans in franchising have proven.

Vets should understand the costs, expectations, and journey

Although the start-up franchising costs aren’t cheap – often in the five-figure or above range – many franchisors offer franchise-fee discounts and other incentives to veterans. That’s because veterans excel at owning and operating franchises, and deserve to be rewarded for the value they bring.

However, this new career path won’t necessarily be an easy mission.

Rewarding? Yes, absolutely. Challenging? Almost certainly. 

Invest yourself in the beginning, for the long haul

Especially in the beginning stages of owning a franchise, new franchisees will need to ensure they hire the right staff, establish a strong team-focused business culture, and optimize daily efficiencies to ensure profits are maximized.

And while hours as a business owner can be flexible, owning a business means that the majority of the work will likely need to be done by you, unless you’ve hired a management to oversee operations.

But the successful end result is liberating – knowing you became an entrepreneur.

And for many veterans, this is a mission that changes their lives forever.


To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

Maximize Your Morning Productivity (Infographic)

Entrepreneurs that succeed the most maximize their time efficiency.

Then, if so, why is it that mornings are so difficult for some people?

When it comes down to it, simple planning and a few changes can help most entrepreneurs thrive in the mornings and get more work done.

Plan ahead the night before, rethink wake-up time

It’s important to get into a soothing ritual before bed, to best prepare your body for quality sleep. Along with this, it’s a good idea to rethink your wake-up time – most successful entrepreneurs and business leaders rise at 6:00 a.m. or earlier.

As a great tip, it’s important to slowly wind down by turning off all electronic devices and relaxing the mind 90 minutes before you go to bed.

Get off on the right foot in the morning

Just as it’s important to have a routine before bed, it’s also good to have one in the morning to successfully gear yourself up for a productive morning. Whether it be exercise, stretching, something creative, or just reading the news, get into a habit you enjoy and can look forward to.

Most importantly, get focused for the day ahead and be sure to stay relaxed and connected with your environment.

Tackle most important things right away

At the office, make a list of your Top 3 most important things and tackle them right away. This will help your prioritize and re-focus your mind, while helping you to optimize your efficiency.

Above all, manage your morning energy effectively and spread it out through the rest of the day.

For the full picture, check out this infographic from Entrepreneur and Column Five:

How to Use Social Media to Find Customers (Infographic)

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.


How to Succeed from Day 1 as a New Franchisee


Long-term, sustained success takes planning.

Achieving great things – no matter how farfetched they may seem – is possible, but the work and strategic efficiency it takes to accomplish it isn’t easy.

That’s why it’s so critical for new franchisees to be ready to really dedicate themselves from the first day as a new franchise owner – setting themselves up for success right off the bat, so they can hit a home run on their new investment.

Ensure systems are optimized, right staff are on your team

Franchise systems are the hallmark of franchise success, and ensuring they’re optimized is paramount to helping your franchise reap its rewards. Before you open your doors, ensure you put as much work as possible into working with the franchisor to study and get familiarized with its systems. Make sure you know why things are being conducted a certain way, so that you can best teach and mentor your managers and staff.

Of course, having the right staff is also key to succeeding from Day 1 in business. Before you start hiring your staff, take time to speak with other franchisees and learn what type of workers and managers helped them succeed the best. By combining this information with your own opinions, you can create a strategic direction for hiring the right team to help optimize your franchise success.

Excellent service, quality, and atmosphere will bring customers back

While an initial marketing blitz and new-business buzz may help drive customers to your business once it opens (social media, guerilla marketing, and other forms of advertising campaigns will be needed), retaining and growing this customer base is the bigger challenge.

So, how does a brand-spankin’-new franchisee do this?

If you’ve already hired and trained in your staff with a customer-service mindset, you can most importantly ensure your customers have an excellent first experience. Along with this, you want to ensure the quality of what they’re getting is maximized – it seems obvious, but don’t forget the amount of other businesses out there that you may be being compared to.

As a final touch, ensure the atmospheric experience is a perfect once. Just like if you go to a nice restaurant and the food’s good but the place was less than ideal, the same goes for your franchise. Ensure you have a modern, professional, clean, and welcoming environment tailored to your target market.

Doing so will help you get quick out of the gates, and onwards to success.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

How Vets Can Finance Franchises through Crowdfunding


Rome wasn’t built in a day, but it did take a heck of a lot of people to do it.

For military veterans looking to franchise, there are significant franchise-fee discounts and other reduced costs to encourage them to become a franchisee.

But what about raising the rest of the capital needed?

In recent years, crowdfunding – gaining the capital needed to start a business from a large group of people – has become increasingly popular, and should be considered by vets looking to become franchisees.

Donor-based crowdfunding driven by good will, communal interest

For starters, donor-based crowdfunding is perhaps the most convenient for new business owners. It involves financial backers donating money to help get a new business off the ground, who often donate because they want to be part of a new and exciting idea or they believe in the product or service.

In addition, sometimes a business will offer crowdfunders products, services, or other perks in exchange for their donation.

Investor-based crowdfunding gives donors piece of the business

This type of franchising is more capitalist-rooted in nature, where investors will buy into a business to seek a share of returns and equity.

In both cases, the long-term benefits for vets becoming new franchisees are created from the communal buzz of the crowd-sourced marketing.

Crowdfunding grows buzz, facilitates community engagement

One of the major advantages of crowdfunding is the initial marketing it gives to the new franchise. From the buzz surrounding the crowdfunding campaign and engagement on Facebook, Twitter, YouTube, and other social media, the community gets involved in the discussion around the new franchise.

And, if the crowdfunding campaign is a major success, it gives a huge indication to the franchisee that the franchise will be success right off the start, too.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

5 Reasons Vets Should Invest in Emerging Franchises


It’s easy to invest in a big-name franchise brand, but it takes real gusto to spot an emerging brand and invest while the iron is hot.

More risk, yes, but also the potential for more reward.


And who’s more capable of handling this risk – and more deserving of reward – than veterans of our country’s military?

After all, veterans thrive in franchising because they are highly adept in leadership situations, able to follow processes, manage teams effectively, and react under pressure to find solutions.

Here are 5 Reasons Vets Should Invest in Emerging Franchises:

1. Vets Make Key Difference Early On. It’s no secret that vets are highly sought after by franchises to become franchisees, because of their natural and military-honed abilities to succeed in this business model. For new franchises, vets are even more important to getting the first few franchises running effectively, and advising the franchisor on how to improve processes and manage growth.

2. Taking Advantage of Potential Growth. Seeing opportunity before everyone else does and jumping on it could mean significantly more success when growth begins to happen.

3. Expansion Opportunity. Once a franchise begins to take off, you could cash in on expansion opportunities in your area through multiple franchise units as success grows.

4. Excitement. Sure, owning an established franchise can be highly rewarding and fulfilling. But investing in a new franchise in the early going – just before things begin to take off – could bring a new level of excitement, purpose, and challenge as you embark on your new mission in civilian life.

5. Helping Teams Thrive. When investing in an emerging franchise, the organization will feel like a tight-knit group – similar to the relationship with your comrades in the military. Each of you will work closely together as you strive to achieve a common goal: success for each franchise and the brand as a whole.


To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

5 Sales Secrets to Help Boost Franchise Profits


Having trouble converting customers to buyers, or worried you may in the future?

Having a large number of customers and leads for a franchise is always the first goal, but all of this marketing success doesn’t matter unless you can convert on sales.

After all, how do you expect to make money?

For service- and product-based franchises, converting leads into one-time or long-term clients or customers is difficult – and hard selling and poor service isn’t a good place to start.

Here are 5 Sales Secrets to Help Boost Franchise Profits:

1. Promote One Thing at a Time. While your franchisor’s processes and main promotions will always take precedence, you can also put forth your own promotions on occasion depending on the agreement you have with your franchisor.


By implementing promotions, it limits your potential buyers’ thoughts processes to a simple “yes” or “no” – making it easier for you to convert while drawing them in with great pricing.

2. Open With Your Biggest Benefit. What’s your franchise’s unique selling proposition? For a fitness franchise, for example, be sure to succinctly communicate why your franchise is different – and better – than all the other ones you’re competing with. This will help customers make a quick-and-easy decision on whether they’d like to buy, and saves them from having to listen to all your benefits and becoming impatient.

3. Custom-Tailor Your Approach with Potential Customers. No two people are alike, and that’s why it’s hard to simply follow a sales script word for word. Instead, listen to what potential customers need and then customer tailor your messaging to how your franchise’s services or products benefit the customer.

4. Provide Clear and Concise Information. Nothing’s worse for potential customers than hearing “high quality” and “best” and “top-of-the-line,” over and over again. Instead, provide specifics on why your franchise’s products and services are superior.

5. Make Buying an Emotional Decision. The easiest sales are forged on emotions – how much a person likes their salesperson and imagining what buying a service or product feels like. While your franchisor should have significant investments made in this, be sure to train your staff about building relationships with your customers and being likeable at all times.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

Looking to Retain Customers? Invest in Superior Customer Service

Here’s an oxymoron for you: customer service.

It shouldn’t be that way. Customer service should never be an add-on or afterthought to take care of customers who need more than a sheet of paper printed in several languages. It should be a key part of your business and emphasized as a responsibility to your customers.

Hire Professionals to Deliver Customer Services

There are two huge mistakes businesses often do in a half-hearted attempt to provide customer service:

  1. Dump it on newer, younger, or inexperienced staff.
  2. Wing it and provide as needed.

The truth is, many employees and businesses just don’t like the idea of customer service. This is a huge mistake. Customer service isn’t something to be avoided but rather recognized as part of doing business. Employers who treat customer service like dirty laundry or make it the least desirable position are hurting themselves because today’s consumers have a lot of choices about where to spend their money. One bad experience will drive them away.

“But all my staff are trained to provide customer service,” you may insist. Fine, but do you really want employees working on production or shipping deadlines to drop everything when there’s a consumer problem? Or do you want a professional to take charge and make your business a pleasure to deal with? Once it’s more than a few emails or phone calls a day, it’s time to hire dedicated staff, notes Alley Watch, a news service for New York-area entrepreneurs.

Get a Customer Service Solution That Works for Your Customers

The solution, many experts say, is to hire dedicated customer service staff. They can devise solutions that work for your specific customers. For example, modern consumers value their time, so customer service delivered online through chats are valuable and particularly appealing to Millennials, suggests Forbes. Or outsource to professional customer service providers. Today’s contact centers, which provide these services, “are righting mistakes of the past,” says Entrepreneur, which notes that they offer several ways customers can reach them, including:

  • Website chat agents.
  • Interactive voice response (IVR) phone lines.
  • Automated callbacks.
  • Sophisticated call routing that ensures timely responses to callers.
  • Email management.

Analyze your customer service requests so far. Did they call, text, email or contact you on Facebook? Good providers will create solutions that focus resources where they are needed most and have agents who can work on multiple platforms, including mobile.

There’s a ROI in Customer Service

Investing in customer service will bring an ROI (return on investment) in several ways. For starters, good customer service is strongly associated with customer loyalty, according to a report conducted for Oracle that looked at 273 U.S. and British companies with various levels of customer service expertise. U.S. firms with experienced customer service enjoyed:

  • A 16 percent competitive advantage.
  • An 18-point loyalty advantage.
  • Up to 10 percent more chances to earn customer recommendations.
  • Less “churn” (abandoning the business for a competitor).

U.S. companies can earn back “hundreds of millions of dollars” with modest investments into customer service, according to the report. Retailers were the second largest beneficiaries of good customer service, just behind fast-food chains in terms of additional purchasing, lower churn, and new business from customer recommendations.

Entrepreneur recommends that in addition to ROI, business owners should do a risk benefit analysis when considering a professional solution for customer service. For example, do you know if late or poor customer service cost you a sale or return customer? Are all your staff good at providing customer service or do they do it because they’re told to? (Sometimes, we should just let accountants do accounting).

And finally, are staff stressed out by the demands of customer service, particularly during busy seasons? Stressed staff do not make good customer-facing decisions.