Determining the proper culture fit is just as important for franchisors as it is for those seeking to invest in a franchise. While “fit” can be hard to measure and difficult to define, it is considered one of the top reasons a business succeeds or fails.
What many potential franchisees may not realize is that they are being scrutinized just as carefully as they are examining the franchisor. Successful franchise operations have a formal recruitment process and determining culture fit is one of the markers franchisors use to determine if a potential franchisee would add value to the business and enhance the brand.
In a recent interview with Franchising World magazine, Rob Goggins, senior vice president of Great Clips, Inc. noted, “Culture-fit is not nearly as black and white as other qualifiers such as financial resources or professional skills, but it’s arguably more important. If there is a good fit upfront and we’ve identified and recruited the right person, then odds are good it will be a harmonious, and profitable, long-term relationship.”
One of the many benefits of working with a knowledgeable franchise broker is the help a potential franchisee receives in getting their own ducks in a row to present a good candidate profile to franchisors. An expert franchise broker will not only help potential franchisees perform the proper due diligence on franchisors to determine if you are a good fit, they also provide consultation on the franchisor interview and qualification process so you are fully knowledgeable before going in.
You can learn more about the franchise qualification process at our free May 24 webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.
You may also register by calling 866-246-2884.