When you’ve got a small business, it’s sometimes hard to get the word out. While many small business owners depend on word of mouth to help drum up business, building leads by using the internet and the social feed is becoming increasingly useful. In this guide, we’re going to outline the top 5 small business internet techniques that you can use to create business leads.
Always Have a Site for Your Customers to Frequent
Even if you’re not technically inclined, having a portal for your customers to have access to your products and services is very important. Your site should be easy to navigate, have a good UI for your customers, and it should keep your potential customer’s attention. If programming and designing on a content management system (CMS) isn’t your cup of tea, there are a wide variety of companies that will set your site up for you so that you can convert customers online.
Keep Your Site Updated
Many of the small businesses that are converting visitors also happen to have blog content about their products and services. Nothing is more annoying for a customer than a site that has out-of-date information, other inaccuracies, or doesn’t look fresh and easy to read. Blogs are a great way to address the customer directly; you can make blog posts about the types of services that you offer, about the industry, about what makes your type of product stand out, or even about savings opportunities. Additionally, having a steady stream of new content will let your customers know that you care about your business.
Use the Social Feed
The majority of Americans access their social feed before they go to work, during work hours, and for about an hour after they get home. That’s a lot of time spent browsing Facebook, Twitter, and Instagram, and you can use the billions of users of these platforms to boost your business’s performance. Facebook, for example, has an ads feature that will let you reach out to a certain number of Facebook users in a day. Your business will appear directly in their feed and it’s relatively inexpensive.
Keep Your Generalized SEO Game Tight
Search Engine Optimization isn’t going anywhere. Google and Youtube are the number one and two search engines on the internet, and when someone is searching for a business, they seldom ever go past the first page on their search engine. This is why you should use SEO best practices for your page so that customers can find it on the top search engines. It doesn’t take much; sometimes some search-friendly keywords are all it takes, but that simple change can help your business grow exponentially.
Use Local SEO to Bring in New Clients
SEO on sites like Google aren’t the only types of SEO. Local SEO capitalizes on local search so that, once again, customers can find your business more easily. You can provide your business’s information on sites like Yahoo Local, Bing Places, or even Google My Business, which will get you started. Next, digital word of mouth is very important; it’s imperative that your customers have a good experience so that they can begin leaving reviews about your business on the key sites like Yelp and Foursquare, where the good reviews can help you convert future clients.
The future is digital, which means that you’ll need to leverage the internet and social feeds in order for your business to grow. Utilizing these five steps will definitely provide you with palpable results and propel your business into the future.
Jessica Kane is a professional blogger who focuses on personal finance and other money matters. She currently writes for Checkworks.com, where you can get personal checks and business checks.