Is Entrepreneurship Risky?
Entrepreneurship is perceived as a risky endeavor, where you have to bet everything while fighting tooth and nail to start a successful company; to quote Ray Kroc, founder of McDonalds, “…if you’re not a risk taker, you should get the hell out of business.” Does this still hold true, however? Is entrepreneurship still a risky […]
Notable Business Trends of 2016
Several weeks into the New Year, we are taking a look at some of the most important trends for businesses to take advantage of. Our world is more interconnected than ever before, requiring businesses to take a more active role in engaging customers and implementing new technologies. Although entrepreneurs have a lot on their minds […]
5 Examples of Great Marketing Partnerships
Marketing partnerships are a great way of synergistically increasing impact and penetration while spreading the cost over several organizations. When done well, a marketing partnership amplifies each company’s central message, piggybacking on the positive characteristics of the partners and detracting from the negative. Some of the biggest organizational names on the globe have used marketing […]
How Graphics Have Influenced Us For 31,000 Years
A commonly recited stat states that consumers base 1% of purchases on sound or smell, 6% on texture and 93% on visual appearance. The accuracy of the figures can be debated but it’s obvious that graphics, color and design have an impact on purchase decisions. A retail product on the shelf and a website design […]
Before Buying a Franchise: Follow These Tips to Secure Your Finances
You shouldn’t invest more than 15 percent of your own money in a start-up franchise, according to a recent Small Business Administration interview. Since most lenders want to see buyers come up with 20 to 25 percent of the total investment themselves, that leaves budding franchise owners to figure out how to come up with […]
Do You Fit the Small Business Mold? (Infographic)
Being a small business owner isn’t for everyone – but is it for you? In recent research conducted by Constant Content, they discovered some pretty interesting information about what small business owners are made of. Small business owners are natural-born self-starters Small business owners, they found, are natural-born self-starters who are mostly comfortable with being […]