4 Reasons Veterans Thrive as Successful Franchisees


What is it that makes veterans so successful as franchise owners?

Each year, thousands of vets make the transition from the military to entrepreneurship as franchise owners – all because of the success of others before them.

But what is it that makes them excel in franchising?

Here are 4 Reasons Veterans Thrive as Successful Franchisees:

1. Dedication, taking responsibility, and executing. In order to succeed in the military, veterans had to make the kind of sacrifices most people can’t or aren’t willing to make. During those experiences, their dedication ensured they took responsibility for their actions while executing their missions accordingly.

2. Superb ability to follow systems and processes. Veterans thrive in franchising’s systems and processes because they, in many ways, mirror the military. Because of this, vets have an outstanding ability to follow systems and optimize all processes to best ensure long-term success and profitability.

3. Real-life experience paired with strong education. Many veterans have a unique combination of having worked in real-life combat situations with a strong education. Department of Defense statistics in 2015 revealed that about 90 per cent of enlisting military men and women have high school diplomas and a bachelor’s degree.

4. Outstanding leadership and problem solving abilities. Vets have uncanny leadership and problem solving abilities gained from the military, which make them invaluable assets to any franchise. When problems arise, veterans are ability to think on their feet and find the best solutions to problems under pressure – while leading their teams effectively.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

2016’s Top 5 Franchises

Entrepreneur Magazine just came out with their list of the top 500 franchises in 2016 .  We’ll be taking a look at the five highest performing franchises, analyzing financial requirements and franchisor support.  Franchises are experiencing
twice the job growth rate of small businesses in 2016, so now is a great time to invest and start developing one of your own.  Take advantage of our guide to inform your decision of whether or not to franchise, just remember that best practice is to conduct your own investigation before you invest.  To learn more about entrepreneurship through franchising, attend our free monthly webinar, “Franchise Ownership as a More Stable Career Path.”  Register by clicking on this link, or calling 866-246-2884.

5.  Subway

Subway is the world’s largest submarine sandwich chain with more than +44,000 locations worldwide.  Owned and operated by Doctor’s Associates Inc., Subway is one of the fastest growing franchises in the world, as well as being the largest single-brand restaurant chain and restaurant operator.

4. Servpro

Servpro provides fire and water cleanup and restoration services in the United States and Canada.  More than 1,650 franchises are operating nationwide, making Servpro a leader in the restoration industry as its professionals are available 24 hours/7 days a week to service both residential and commercial customers.

3. Supercuts

Supercuts is a hair salon franchise with over 2,000 locations across the United States.  Supercuts has a wide range of services that includes men’s haircuts, women’s haircuts, kids’ haircuts, color services, and waxing in addition to offering professional haircare products at affordable prices.

2. Hampton by Hilton

Hampton by Hilton, formerly know as Hampton Inn, is a hotel brand trademarked by Hilton Worldwide.  With over 2,000 locations globally, Hampton by Hilton is one of the largest hotel franchises in the country providing a moderately priced, upper midscale hotel service to its customers.

1. Jimmy John’s Gourmet Sandwiches

Jimmy John’s Gourmet Sandwiches is a sandwich restaurant chain that specializes in delivery.  The company currently has more than 2,000 locations in the United States of which 98% are franchise-owned!  There are the #1 franchise in Entrepreneur Magazine for 2016 due to their high average net profit and streamlined business operations.

Financials Comparison

Financial Requirements

Initial Investment

Net Worth Requirement

Liquid Cash Requirement

Jimmy John’s Gourmet Sandwiches

$323,000 – $544,000

$300,000

$80,000

Hampton by Hilton

$3,793,600 – $14,146,500

 

$375,000

Supercuts

$144,400 – $293,800

$500,000

$150,000

Servpro

$141,550 – $191,200

 

$85,000

Subway

$116,600 – $263,150

$80,000 – $310,000

$30,000 – $90,000

Ongoing Fees

Initial Franchise Fee

Ongoing Royalty Fee

Ad Royalty Fee

Jimmy John’s Gourmet Sandwiches

$35,000

6%

4.5%

Hampton by Hilton

$75,000

6%

4%

Supercuts

$29,500

6%

4%

Servpro

$45,000

3-10%

3%

Subway

$15,000

8%

4.5%

Change in Units

1 Year (Units)

3 Years (Units)

 

Jimmy John’s Gourmet Sandwiches

+9.0% (+205)

+22.5% (+514)

 

Hampton by Hilton

+4.4% (+90)

+5.7% (+117)

 

Supercuts

+5.3% (+136)

+8.8% (+225)

 

Servpro

+1.8% (+30)

+4.7% (+80)

 

Subway

+1.7% (+768)

+9.4% (+4149)

 

Operations & Franchisor Support Comparison

 

Jimmy John’s Gourmet Sandwiches

Hampton by Hilton

Supercuts

Servpro

Subway

Training

3-7 weeks

2 weeks

4 days

3.5 weeks

2 weeks

Ongoing Support

 

 

 

 

 

    Purchasing     Co-ops

 

    Meetings

    Grand             Opening

    Security

 

    Newsletter

    Toll-Free         Line

    Internet

    Field                 Operations

Marketing Support

 

 

 

 

 

    Co-op               Advertising

 

    Regional         Media

 

    Ad Slicks

    National           Media

 

    Absentee         Ownership

 

 

Number of Employees Required to run

20

25

6 – 8

5 – 10

8 – 12

Why 9/10 SBOs Are Entrepreneurs Despite Sacrifices (Infographic)

The American dream is alive and well – showing that sacrifices do pay off.

In a recent survey by OnDeck, 81% of American small business owners stated that they traded the security of a corporate job for the flexibility and earning opportunities that come with owning a business.

On top of this, more than half said they work 50 hours a week, with 9/10 admitting to working on weekends – that’s compared to just 1/10 of the rest of the working population.

And after they’ve left the office, 80% continue working from home or elsewhere.

Major benefits to entrepreneurship despite long hours

Despite the long hours, 65% of entrepreneurs said they’re in a better financial situation and half said they have a better work/life balance.

Best of all? Nearly 90% said they wouldn’t change a thing or go back.

See the following infographic from OnDeck for the full picture:

Entrepreneurship Despite Sacrifices


To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

McDonald’s Announces New Changes; Big Increase in Refranchising Rates

McDonald’s has been evolving, mostly due to the leadership of CEO and President Steve Easterbrook.  The company is adapting to changing tastes in the market: more millenials who prefer snack-type food to burgers, an increase in demand for healthy food options, and new competitors in the marketplace, such as Chipotle and In-N-Out Burger.  Easterbrook has said “The corner of our System is our powerful and enduring brand…My priorities for McDonald’s as a modern, progressive burger company are three-fold: driving operational growth, creating brand excitement and enhancing financial value.”  These factors led McDonald’s to announce their turnaround plan in 2015, of which all-day breakfast is the most visible (and popular) manifestation.  An important, but often overlooked part of their strategy is refranchising.  The company has raised their global refranchising target to 4,000 restaurants through 2018, with a new long-term goal to become 95% franchised.

But what is refranchising?  Refranchising is the sale of corporate units (restaurants in this context) to franchisees.  There are lots of reasons why companies choose to refranchise.  Often, a franchising business is more profitable and has lower capital requirements, while remaining insulated from volatility in operational costs and sales.  A component of the increase in profits is that franchisees are better business operators, often outperforming the franchisors they took over from.  Franchisees are ideally situated to succeed, as their only focus is promoting the profitability of their particular location, and they don’t have to worry about the success or operation of the brand as a whole.  Franchisees are often entrepreneurial in attitude, and find more success in business growth and development than managers.

This has big implications for you.  Refranchising can be a very profitable business opportunity for the motivated entrepreneur—especially noting the big trends towards refranchising in the marketplace.  Keep your eye out for juicy deals popping up on the horizon as investors put pressure on chains to demonstrate profitability and pay down debt, causing them to increase refranchising efforts.  If you decide to take on the task of purchasing and running a franchise, remember to keep a few tips in mind. 

Take care to not overpay for a store.  Often franchisors refranchise struggling locations to move them off the balance sheet and make them somebody else’s problem.  Generally, the normal market rate is 4-5.5x EBITDA; ask for financial statements to corroborate a valuation.  Detailed and accurate financial information is very important, make sure you can acquire and evaluate it.

Consider more creative ownership structures apart from asset sales with limited representations and warranties.  For example, some franchisees may want the franchisors to distribute assets as regional entities and do a stock or membership sale.  This can often be more efficient and profitable for the franchisor and franchisee.  There are a lot of possibilities today to find a transaction that matches your business interest, risk, and tax requirements.

Note that different franchisors offer different incentives for franchisees.  Some popular ones are royalty relief, advertising funding assistance, deferring franchise fees during new developments, and offering free training services. These can often be make-or-break perks, so be sure you’re aware of the possibilities.  During the negotiation process you’ll be able to maximize your return from the franchisor.

The most important factor is to confirm your franchisor has a well-developed strategic plan for the future that includes refranchising.  The franchisor-franchisee relation is a symbiotic one—ask important questions like how they’ll be handling corporate stores and how changes affect earnings, use of capital, and their relationship with other franchises.  You can be sure of success with an organization with an informed strategic direction.

McDonald’s has already seen some impressive results from their turnaround, recently announcing a 5% increase in global sales for the fourth quarter in 2015 and an increase of 16% in diluted earnings per share.  Now is a great time to explore franchising opportunities at McDonald’s and other companies. To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

10 Questions Every Vet Should Ask a Potential Franchisor


Military veterans are trained to be vigilant, well-informed, and prepared.

And when it comes to buying a franchise, the process shouldn’t be any different.

For vets looking to invest in a franchising opportunity, it’s important for them to do their due diligence while researching all of their options – otherwise, they could end up in a very different situation than what they expect.

Here are 10 Questions Every Vet Should Ask a Potential Franchisor:

1. What will my expected income/revenues be? This is #1. You’re leaving behind a military position, where your income was at a set level. While veterans thrive as entrepreneurs – and especially franchisees – you still need to invest in a proven franchise that has the systems and processes to help ensure you maximize your earning potential.

2. How much time will I have to prepare? It’s really important to find out how much time you’ll need to prepare before opening. After all, you may need to find a brick-and-mortar space, hire employees, and get trained by the franchisor yourself.

3. Is a starter kit/smaller brand available first? Some franchises offer “starter kits” or smaller-sized brand investments. These are sometimes good for first-time franchise investors new to business, depending on your comfort level.

4. Do you offer reduced fees/royalties for vets? Many franchises off reduced franchising fees and royalties for U.S. military veterans.

5. How many vets have you recruited and what’s their success rate? While vets thrive as successful franchise owners – that’s why so many franchises want them to invest in them – it’s still important to do your due diligence and find out the success rates of veterans.

6. Do you offer any special support for vets? Find out the type of support they offer to all franchisees, and then ask if they offer any special support to their veteran members and their families.

7. Who will I report to and serve as my main contact? Franchises range from small, emerging businesses to world-wide chains. That’s why it’s so important for you to establish early on who you’ll be working with.

8. Do you offer logistical start-up support? Negotiating leases, finding suppliers, and identifying employee talent can all be made easier when a franchisor comes on board to help oversee your initial logistical issues. Find out what kind of start-up support your franchisor offers.

9. Do you offer staff training support? While having top-notch systems and processes is important in franchising, it’s equally important to have a well-trained staff that can execute within them efficiently and effectively.

10. Are there veteran-specific expansion incentives? Once you’re successful at operating your first franchise, will the franchisor offer veteran-specific incentives to help you acquire more franchises and scale your income? Will they provide the same level of support again?

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

Franchising in the Digital Age

Now, more than ever, businesses need cutting edge marketing in order to stay afloat. Having cutting edge technology or an acclaimed business model, is always a great leg-up, but what will any of that mean if you are not reaching your audience?

Arby’s Roast Beef sandwiches franchise recently went through a re-structuring of their marketing platforms when their sales began slumping. “We had lost about $150,000 in sales per restaurant over a four-year period, which for a brand our size is essentially catastrophic,” Arby’s brand president and marketing boss, Rob Lynch, told Adweek.

So what did they do to fix this problem? Sure, they made some adjustments to their products, but the major improvement in their company happened through online marketing. Most notably, the tweet about Pharrel Williams’ Hat and it’s resemblance to the Arby’s icon which was retweeted 80,000 times resulting in 6,000 new followers.

Now, if you aren’t savvy to the world of online marketing and social media outreach, not to worry. There are plenty of business owners out there who did not grow up in the age of online marketing platforms and are in exactly the same boat. However, as it goes in all aspects of business, you do have to keep up with the times. If this means hiring someone to be in charge of your social media and online platforms, then do it! The interest you can bring in through online outsourcing will be invaluable to the longevity of your company. If you currently do not have the resources to bring in a professional tweeter or blogger, then read up on some techniques on how to use these sites for yourself. There is even a website that will allow you to send out your message on all platforms at the click of a button!

-Check out Hootsuite

And if you are still convinced that having a unique brick and mortar store with a great location is going to keep your business around for years to come, take a look at this infographic from godigitalmarketing.com that explains the impact online outreach can have on your company.

Maximize Your Time With a ‘Productivity Diet’ (Infographic)

Think Red Bull is going to help you stay on top?

Think again.

While these types of ‘high-energy’ drinks – filled unhealthy amounts of sugar – can boost your energy over a short burst of time, they’re not going to deliver the type of long-term, sustained energy you need to achieve the best productivity and results.

In reality, eating real food – and eating it often – is the key.

In fact, recent data revealed that people who ate five or more servings of fruit and vegetables a day, four or more times a week, were a whopping 20% more productive than their non-fruit-and-veggie-eating counterparts.

So, how do you achieve this? By eating energy-rich foods for breakfast, lunch, supper, and snacks throughout the day, on a regular basis.

See this recent infographic from EBOC and HubSpot for the full details:

Productivity Food Entrepreneur

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

How Advertising is Changing in 2016

Advertising is rapidly changing and it’s important for businesses to stay on top of its trends.  So how should you be spending your advertising budget for 2016?  More than ever, digital advertising through the Internet is overtaking all other media categories.  The 4 big trends to take advantage of are digital ad spending, mobile user growth, digital video advertising, and Facebook’s increasing market share.  Check out this infographic for more information.

Creating and managing advertising campaigns can be difficult as a small business.  That’s why many entrepreneurs are looking to franchising as a cost-effective and successful business model.  For many franchise operations, you are given access to regional and national advertising campaigns funded by a portion of the revenue you generate.  These specialized marketing funds create effective campaigns for your business, allowing you to focus on what you do best.   If you would like to explore opportunities in franchising, or know more about the possibilities, contact The Entrepreneur Authority today for a no-cost, no-obligation, no-pressure consultation or call 866.246.2884 to speak with one of our FRANtastic Consultants.

How Franchising Helps Vets Back to the Workforce

Veterans Vets Work


Looking for work is never easy, and that’s been even more true for veterans.

Our country’s proud service men and women put their lives on the line, making sacrifices to themselves and family that few would go through.

After they leave the military, however, many veterans aren’t sure where to turn next – and for good reason. Veteran unemployment has been higher than the nation’s overall unemployment rate in recent years.

Thousands of veterans have found success in franchising

With so many people competing for work, thousands of veterans in America over the past number of years have forged their own path as entrepreneurs through franchising.

Franchising thrives off of veterans’ core, military-honed skills sets – leadership, problem solving, and system-and-process-following skills – which in turn helps veterans find a new direction in life as franchise owners.

Multiple financing options, discounts available to veterans

To help make the transition easier for veterans, there are also numerous ideal financing options available, including SBA-backed loans, conventional loans, equity payouts, and crowdsourcing. On top of this, many franchises offer discounts and royalty reductions to vets to help encourage them to invest in their business.

Simply put, veterans are natural-born leaders well suited to the entrepreneurial path.

And franchising provides a secure, trusted, and proven way to do it.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

Perspectives on Entrepreneurial Failure

It’s time to talk about a very sensitive topic most entrepreneurs would rather not even think about: Failure. In my last article, Are Entrepreneurs Born or Made? I mentioned that a perennial key skill (or trait according to some) of successful entrepreneurs is tolerance for failure. If you’re the type who would just as soon avoid the topic altogether or have a “failure is not an option” attitude, then it’s especially important that you read this article. I firmly believe that how you think about and cope with failure is one of the most important keys to your success in business.

If we’re honest, then we’d have to admit that the fear of failure is what prevents many would-be entrepreneurs from ever trying. For others it is a feeling in the pit of their stomach that causes them stress and anxiety when they do make the attempt. Why is that? I think the answer is relatively simple: Despite how enlightened we may or may not be, society and culture as a whole still denigrate the concept of failure. Whether it’s sports or business, we do not embrace or celebrate failure. In the midst of the Apollo 13 disaster when NASA was trying to figure out how to get the astronauts back to Earth safely, flight controller Jerry C. Bostick was credited with saying, “Failure is not an option.” This attitude is deeply embedded in our collective psyche, but it’s simply not realistic.

The plain fact of the matter is that most of the entrepreneurs we hold up as examples all chalked up major failures on their journey to success. Henry Ford went broke five times, including two company bankruptcies before he found success with his Ford Motor Company. Colonel Sanders suffered more than 1,000 rejections as he tried to sell his 11-herbs-and-spices recipe for fried chicken before finally cashing in for millions. Thomas Edison went through something like a thousand attempts before finally coming up with an electric light bulb that worked. When a reporter asked him how he felt about failing a thousand times, Edison’s response was brilliant: “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.”

Edison was showing a great attitude towards failure. If you think of success as a journey, then any given step of that journey might go in the wrong direction. Edison obviously thought of each failure as a mere bump on the road to success. The interesting thing about a bump, however, is that it’s slightly higher than the terrain around it. If you pause, you might just get a slightly new perspective that informs where you go from there. Iconic musician Johnny Cash built on this idea when he said, “You build on failure. You use it as a stepping stone.”

What’s your attitude regarding failure? Do you avoid it at all cost or do you embrace it is an essential aspect of the entrepreneurial process that has a valuable contribution to make on your journey? How you answer this question is the key that can unlock the door to success.