4 Smart Ways to Manage Your Growing Business

A growing business usually implies success. However, without the proper foundation to support the needs of the company, it can soon find itself drowning in work and desperately needing more help. Here are four ways business owners can effectively manage their business’ growing pains.

Use a Virtual Assistant

As a growing business continues to scale, areas of importance like customer service, manufacturing or direct labor will see continued demand. For a small business, a big problem here lies with not having enough people to take on the work. Using virtual assistants (VAs) provide an excellent alternative to hiring interns or on-staff employees. VAs are especially well suited for tasks like back-office work, data-entry tasks, research, lead scoring and responding to customer service requests. There will be some training needed in the beginning, and it’s inevitable that the VA will need guidance to provide solid work. However, once the swing of things is mastered, VAs continue to provide great work at fantastic prices compared to hiring someone full time. Companies can find great VAs from all skill levels for a number of jobs, including mobile developers, graphic designers and content writers.

Use Better Accounting Software

When business is booming, the company focuses its attention on keeping up with the momentum. But chances are, most small business owners don’t see keeping up with its books part of their formula to success. Without understanding how the company is doing financially, small businesses suffer from not knowing their current cash flow, which invoices are outstanding or what inventory looks like. Having online accounting software means these things are taken care of for you — financial reports are shown on the dashboard, reminders are sent for outstanding bills or receivables and inventory is tracked in real time. Regardless of size, every business owner can benefit from having a good accounting system that actively works to provide insights on company performance. Having a routine in managing the company’s financials regularly (at least once a month) and having a good accounting system are invaluable to maintaining a healthy momentum to growth.

Prioritize the Work

Effectively managing growing pains means effectively prioritizing day-to-day tasks. Small businesses have a million things to do in a day, and if the company is a one-man show, it will soon find managing the workload too daunting without an efficient task manager. Business owners should consider using a project management tool to prioritize and assign work, especially when on-boarding VAs. Focus on using a task manager that’s easy to use, easy to manage and most importantly, effective in getting the work done. Everyone in the company should be given an account and held responsible for keeping up with each task assigned. Companies using VAs or planning on using VAs will benefit from access levels, granting specific access to tasks only they need to see.

Store Files in the Cloud

Not only useful to share documents with clients or colleagues, cloud storage and backup services are useful for data security when comparing to saving files only on one computer. Small businesses should keep their files securely stored in the cloud for easy retrieval, convenient sharing and ensuring that files won’t be lost from hard-drive failures.

Growing pains are an inevitable part of a company’s climbing success. The importance of having a stable and secure foundation is paramount for early success. Remember to utilize VAs to free up valuable time for management, keep a routine for managing company financials, use accounting software that’s powerful and budget friendly, prioritize work and delegate efficiently, and store important files securely in the cloud.

Buying and Recycling Old Tech to Stay Green

When operating a business, what factors should business owners consider when making decisions about buying new equipment? Buying equipment that’s reliable and has an excellent build quality is likely at the top of the list. Another would be how affordable it is and whether it’s a good value. However, it may come at a surprise that one should consider buying equipment that has a lower footprint on the environment and is easy to recycle — all for the purpose of increasing the bottom line.

Next time you are thinking about buying new equipment, consider the factors below and their impact on your business.

Buy eco-friendly technology that lasts

According to the data from an annual estimate by the EPA, approximately 3,140,000 tons of electric device waste hit the landfills in 2013. The rate of recycling electronic devices is continuing to rise, but not nearly at the rate in which to combat the increasing rate of e-waste. Making a conscious effort to buy eco-friendly devices and to purchase less equipment will help lower the technology’s footprint on our environment.

A practical approach in buying eco-friendly devices is to buy devices made from recycled material, a benefit that is often highlighted in a company’s marketing efforts to environmental-conscious consumers.

Consider buying less by buying smarter. Rather than buying a cheap printer and a cheap scanner, consider buying an all-in-one printer that comes with scanning capabilities.

Rather than buying a full desktop PC that comes with many peripherals, consider an all-in-one PC or 2-in-1 tablet, both of which are sleeker and more space-saving than a traditional desktop setup. The point is to buy less, overall decreasing the footprint the devices have on the environment.

Eco-friendly devices are good for your business

It’s a great feeling to know that buying eco-friendly devices is good for the environment. But a better feeling is to know that it’s smart for the bottom line of your business.

Remember that printer we were talking about? Rather than buying new, expensive cartridges, buy cartridges that have been refilled and repackaged. Refilled cartridges are just as efficient as new ones, not to mention that they cost more than 50 percent less than buying new. Better yet, refill your old cartridges.

Thinking about buying new computers? Consider refurbished or open box items. Not only can you save upwards of 60 percent, these items come with the same manufacturer’s warranty — just like buying new.

If you’re going to buy new tech, consider buying devices that are easy to recycle. A big name company like Apple has been making waves with the iPhone 6s Plus and by creating sustainable practices when building new technology.

Additionally, business owners can receive cash awards for recycling technology. When it’s time to upgrade, consider doing yourself and the environment a favor.

Relax! How to Cope With Stress When Traveling for Business

Lost luggage, crowded flights, long delays, no Internet for extended periods of time — traveling for business comes with its fair share of stress, that’s for sure. According to a Carlson Wagonlit Travel study, all of these stress factors translate into an average of 6.9 hours of lost productivity per trip, equivalent to $662. An analysis of the data found that women experience greater stress than men over lost luggage and travel delays, as well as not being able to eat healthy food, while men stress more over having to fly economy class. Frequent flyers experience greater stress than occasional travelers, because they have less time to de-stress between trips before they’re off on another one.

If you travel for business, it is vital you have a stress management strategy. Here are some tips for keeping your stress under control during your business trips.

Use a Travel Checklist

Use a travel checklist to help you prepare. A comprehensive list should include such items as:

  • Clothes
  • Luggage and other carrying packs
  • Food
  • Garbage bags
  • Toiletries
  • Pillows and other sleeping items
  • Medical and sanitary items
  • Maps, pens and notebooks
  • Cameras and mobile devices
  • Tickets and passports
  • Money and credit cards

Visit OneBag.com for a one-page checklist that makes planning easy. Once you’ve got a basic travel list assembled, you can save time on future trips by creating a travel kit with most items already packed.

Plan Your Itinerary

Have your flights, hotels, rental car reservations and dinner and entertainment reservations booked in advance. Using a travel planning app can help you organize your itinerary. WorldMate is a travel app geared toward business travelers that combines itinerary-planning features with travel briefs and notifications, calendar synchronization and itinerary sharing capability.

Get Enough Sleep

Many people experience sleep deprivation and insomnia when they travel, so take steps to help you get enough sleep. Be mindful of getting to bed early as your trip approaches. If you’re going to be changing time zones, plan adjustments to your new schedule in advance, setting your watch ahead a day or two before you leave, or even possibly getting to your destination a day or two early to give yourself extra time to adjust. Avoid caffeine and alcohol near bedtime.

Schedule Exercise Breaks

Sitting around for long periods at airports and in flight can wear your body down and boost your tension. Scheduling time to stretch or exercise can help you loosen up. CNN Travel provides some stretches you can do while traveling to help you loosen up your neck, spine, shoulders and legs.

Bring Some Entertainment

Boredom can also contribute to stress. Bring some entertainment to keep your mind distracted while you’re traveling. Some people prefer to read a good novel while others would rather listen to music or watch a movie or play a video game on their mobile device.

Bring Your Family

Loneliness is another reason many business travelers feel stressed. Taking your family along can help you have fun on your trip.

4 Ways to Discourage Shoplifting 

The statistics paint a grim picture. As the National Retail Security Survey in 2015 notes, an estimated 27 million Americans shoplift, and 10 million of them have been caught within the past five years. Meantime, the average shoplifter confessed to stealing something 1.6 times a week, and the total amount taken from retailers annually is a whopping $13 billion. Interestingly, 72 percent of shoplifters say they did not plan their crimes in advance, which means they may have gone into a store, saw the opportunity, and went for it.

As a business owner, these numbers are undoubtedly concerning. Maybe you’ve also been a victim of shoplifting, or you know plenty of other managers who have. Either way, you will want to do everything you can to deter would-be thieves from stealing from your store. The following examples have been shown to help:

Learn How Shoplifters Operate

Sometimes, the best way to prevent criminals from striking is to figure out how they operate. As Shopify notes, the most common shoplifting method is to hide something before eventually snatching it. Among the more common hiding places of stolen items include bulky clothing, purses, backpacks, strollers or even umbrellas.

Watch shoppers who have these accessories with them and keep a close eye on those who are more interested in looking at employees than shopping, or who seem overly nervous and randomly pick up a variety of items. In addition, make it a point to greet everyone who comes in to your store or business, which lets customers know you are aware of their presence. You can also take extra precaution by posting signs to instruct shoppers to leave any large bags or backpacks at the counter upon entering.

Install Visible Security Systems

To deter shoplifters, you must keep your security system out in the open. As Staples notes, different security approaches can do the trick, from security mirrors and motion sensors to security cameras and guards who either stay by the front doors or walk throughout the store.

Whatever system you choose, make sure it’s fairly obvious and easily seen to help ward off shoplifters. One word of advice: If you want to add security cameras, do yourself a favor and spend a bit more for the real thing instead of a dummy or faux camera. This way you will have real footage that police can use if someone rips you off. Lorex Technology, for example, sells quality security cameras, including both dome and bullet style models that feature great picture quality.

Post Plenty of Warning Signage

An affordable and effective way to deter shoplifting is to post signs throughout the store indicating shoplifters will be prosecuted. Place the signs near the front door and at a considerable height, which is where the bad guys will look anyway to see if you have security cameras. If you feel odd posting these signs throughout your store, remember that honest shoppers will not be bothered by them in the slightest; after all, your goal is to discourage criminals.

Organize Your Store to Prevent Theft

If you, place checkout counters in a fashion or location so that shoppers must pass them while leaving the store. In addition, try to eliminate any dark corners and other blindspots where shoplifters can easily hide and tuck items into a bag. Likewise, consider keeping small and spendier items locked away in cabinets. If you sell clothing, limit the number of items people can take into the dressing room and note how many they are trying on at any one time.

Video Marketing Tips: Production Techniques for Planning a Shoot

Video marketers will find success in a well-planned production that boasts the same behind-the-scenes organization as a Hollywood production. The pre-production stage of your video is just as important as the filming stage. The more organized you are, the fewer blunders you will encounter on the days you shoot. A solid pre-production plan—crew requirements, location specifics and prop sources—will greatly influence the quality of your final product. Here are some essential pre-production filmmaking tips and techniques from which you can benefit:

Hire a Crew

Firstly, hire an assistant producer who will organize the small, but important, details that are necessary measures for a successful production. The assistant producer can help you assess which crew members are key — as an example, how many cameramen, gaffers and grips are necessary and whether or not it is imperative that you have a director. If you can utilize your assistant producer as a director, that would be ideal, as it would reduce labor costs. If the assistant producer cannot direct, find a cinematographer who has an intuitive eye and won’t need ample direction. Speak with your assistant producer about the vision you have for the film and iron out what the production schedule will look like. The assistant producer can create a succinct schedule and detail-oriented call sheets for the project, while you focus on the vision and creative content for the shoot.

Location Scouting

Decide what sort of site will work best for your script and visit the site at the time of day you will shoot your video. Assess the various factors that lie within the environment, like variance of light, volume of traffic noise, the volume and frequency of people who pass by and the amount of businesses and residential structures that are nearby. If there are nearby businesses or homes, make sure you have an official handout that will explain the site and times of your production so they can prepare. Assess how accommodating your site will be for your power supplies and where the nearest power source lies. Also evaluate the area for cell phone reception, parking, and the nearest electronic store in case you need an emergency cable or adapter. Make sure the location won’t require a permit or legal permission for a video shoot. Take photos of the location, with accompanying notes, and share them with your assistant producer, director and cinematographer.

Props

Enliven your set through the use of props. Arrange with your director or assistant producer what props you will need and how accessible they are. For a smaller budget production, utilize props that you already own. You can also find affordable props at a second hand store or may obtain permission to borrow merchandise from a local shop. If a retail vendor loans you their merchandise, make sure you have a contract that entails the ramifications if the item becomes damaged and an agreed lease period. If you require any food props, visit local businesses and see if they will donate their food for the project. Utilize the Internet for prop order, as it will be the most convenient method for your prop accrual. For example, if you must incorporate flowers, browse flower arrangements online and have them delivered. Etsy is another wonderful online resource, as you can communicate and work with talented artists for custom prop design.

Why Businesses are Turning to LinkedIn

With more than 300 million members, LinkedIn is the largest social media platform for career and business professionals. It’s known as a recruiting tool for employers, hiring managers and recruiters, but using LinkedIn provides many other benefits. It is a promotional platform for company products and services and corporate culture as well as a way to share valuable content and expand a company’s marketing reach. Your LinkedIn business profile is a valuable sales and marketing tool that is much more cost effective than many other forms of advertising. It’s free and available to millions of online viewers as well as search engines, groups, and forums.

Effective Recruiting Tool

A LinkedIn company page includes a careers section where you can post new job openings and promote your employment brand. Companies can use the LinkedIn careers section to point visitors to their website and other social media such as Facebook to further engage prospective candidates. LinkedIn’s paid feature, Recruiter, has a recommendation engine that matches posted job descriptions with qualified candidates and sends “People You May Want to Hire,” making sourcing candidates a more automated task.

Develop Business and Industry Credibility

As a social network, LinkedIn is a platform for sharing and communicating. With a business profile on LinkedIn, you have a way to share updates about what’s going on with your company, post a blog with relevant communications about your business and your industry and join discussions with other LinkedIn members and groups.

Expand Your Company’s Marketing Reach

You can attract new clients with your company page. The overview section lets you describe your company and your business, including your mission and vision, industry and company size. LinkedIn company pages have sections to promote products and services where you can provide detailed information about what your company does. LinkedIn has promotional tools to target your audience by industry, location and other distinguishing factors, as well as provide coupons, banners, discounts, videos and recommendations.

Build Your LinkedIn Business Profile

Don’t put basic information about your company in your LinkedIn business profile and then just let it sit there. Build your LinkedIn business profile so that it’s an engaging, compelling destination for candidates, prospective clients, vendors and other players in your industry. Customize your page to your business demographic and look at similar businesses for inspiration. Add your logo, make your page attractive with a cover photo and add regular updates so visitors get a good feel for the personality of your company.

Other Ways to Improve Your Business Profile

Improve your LinkedIn business profile to ensure visitors to your page are interested and always leave with information that is valuable and encourages them to come back or contact you. Use LinkedIn’s Developer’s page to create a Follow Us button for your website. Offer sponsored updates to reach more readers and gain more leads. Get people involved by asking questions and replying to them, or using them to create better content. Use your business page to highlight your products or services, especially when you have sales or special offers.

4 Tasks At-Home Business Owners Should Consider Outsourcing

If you run your small business out of your house, you are probably used to wearing many hats. To keep your home-based business afloat, you are a combination of chief executive officer, human resources manager, accountant and overall organization expert. You might also juggle other responsibilities related to your home office, like general cleaning and outdoor maintenance.

While you like being involved in every aspect of your home business, there are days when you struggle to get everything done. In addition, some tasks are not in your proverbial wheelhouse, which means you spend too much time trying to master these important jobs when you should be tackling other projects.

In cases like these, it definitely pays to outsource. In addition to being a cost-effective way to get everything done, it’s also a terrific way to ensure that you do not stretch yourself too thin and that all tasks are completed in a competent and timely manner. For example, check out the following four suggestions:

Accounting, Bookkeeping and Finances

As The Self Employed notes, accounting, bookkeeping and related tasks tend to be very detailed and time-consuming projects. As a work-at-home professional, you also have to keep very detailed records to complete your taxes. Rather than tearing your hair out trying to keep tabs on all of your finances, it makes sense to hire an accountant who can help with this important area of your business, and also complete your typically-complicated tax returns for you. In order to make sure your sensitive financial information is not being compromised, you may also wish to enlist the help of a monitoring service. Instead of spending tons of time watching your accounts looking for possible problems, a monitoring service constantly watches your business checking, savings and credit card accounts and will alert you if anything is amiss.

Website Design

In order to reach as many customers as possible, you should definitely have a snazzy-looking website. While your local bookstore probably has plenty of books that will teach the average Jo or Joe how to make a website in one weekend, in reality it’s a pretty challenging task. Consider hiring a website designer who can create an eye-catching site for your business, and also provide ongoing support services. This way, if a customer calls in and says she cannot place an order because the site has crashed, you don’t have to drop everything you are working on to fix it — the website designer will handle it.

Virtual Assistant

If you find that you are spending hours a day answering emails, preparing and sending out invoices and other necessary but time consuming tasks, it may be time to hire a virtual assistant. As Kashoo notes, virtual assistants can handle these necessary “time suck” tasks with ease, leaving you free to tackle work projects, client meetings and business proposals. Most virtual assistants are independent contractors who work from their homes for a variety of clients; if you wish to have in-person contact, you might find a local assistant who will come to your home office and tackle time consuming tasks in person.

Housekeeping and Yard Work

If you have clients coming to your home office on a regular basis, you want to be sure your home’s exterior is well-manicured and you don’t have stacks of dishes in the sink. In order to make sure your home is looking clean and clutter free — which will also help to keep you feeling calm and relaxed — consider hiring housekeeping and landscaping services. This will free up some much needed time in your schedule and help you to spend your downtime relaxing and not feeling the need to de-clutter the coffee table or mow the lawn.

What to Know If You’re Buying a Car for a Small Business

The United States Small Business Administration reports in 2014 that the United States economy generated the best year of job growth since 1999. More jobs means more cars on the road. The Wall Street Journal reported 2015 U.S. car sales set new records, overtaking sales last reached 15 years before, with factors such as lower gas prices, employment gains and low interest rates causing the boom. Those circumstances also make purchasing a vehicle for company use more feasible for a variety of small businesses.

For prospective and current small business owners who are considering purchasing a car for their business operations, many factors must be considered to ensure it’s a wise investment. From purchasing the vehicle to keeping track of expenses for taxes, keep these issues in mind as you buy a company car.

Look for Affordability to Reduce Expenses

As a small business grows, cutting down costs is essential to maintain momentum and scale. Thoroughly examine your small business budget to determine which car you can realistically afford and which one garners the biggest return on investment. Carefully consider how important the appearance of a vehicle is to get the job done, and think about vehicle wraps that convey branding to spruce up the look of an older vehicle.

For business owners who will often be driving clients around, save money on an attractive vehicle by perusing high-quality used car lots. Or, reach out to those in your network, and tell them you’re looking for a top-notch used car. People may not have even considered selling but may be willing to help out their contact for a good deal. Choose fuel-efficient over gas-guzzling vehicles for more business savings.

For businesses unable to cover the whole payment of a car, obtain a commercial vehicle loan from a qualified lender.

Keep Track of Possible Deductions

Get more bang for your company car buck by monitoring all expenses related to your business car, including the initial cost. The Internal Revenue Service has clear expectations about what can be deducted from taxes, including how to calculate mileage rates.

American Express Open Forum reminds business owners that leasing a car for your business may have more tax advantages than buying a car. Leasing or purchasing an electric vehicle also provides tax benefits that make these cars ideal options for small business owners.

Business owners who don’t use the standard mileage rate on a leased car are able to deduct the full amount of the monthly lease payment and other costs to operate the vehicle if they use the car solely for business. Green Car Reports states tax credits ranging from $2,500 to $7,500 will continue to be given to those who purchase an electric vehicle in 2016.

Protect Your Business

Insurance is an essential safeguard for both your company car and anyone who drives it. When searching for commercial vehicle insurance, consider these coverage options to protect your business and eliminate unexpected high costs caused by accidents:

  • Personal injury to you, your employed drivers or passengers, including medical expenses and lost wages
  • Property damage liability
  • Liability for bodily injury to others
  • Bodily injury coverage for injuries occurring outside your home state
  • Collision coverage for costs associated with an accident, regardless of who is at fault
  • Comprehensive coverage for damage other than collision
  • Towing and labor costs
  • Medical payments and coverage for hospitalization, treatment and funeral costs
  • Uninsured and underinsured motorist coverage
  • Liability for loading and unloading
  • Substitution transportation when a commercial vehicle is being repaired and a loaner from the repair shop.

Boost your peace of mind by protecting your company vehicle, those who drive it and your business.

How to Find the Best Employees

Employees are the lifeblood of a company, and a few bad hires can make or break a small business.  Hiring is a hard problem.  Even Google admits that they haven’t found a single best predictor for hiring the right person.   The normal approach companies take to deal with the problem is to try to attract the highest quality applicants in the first place so they have a higher probability of finding a good employee.  For this reason, companies have been showering their employees with perks: Cisco Systems offers free physical therapy and acupuncture, Southwest Airlines provides free flights for all employees and their families, and Yahoo gives discounts to ski resorts and amusement parks for their employees.

But what makes hiring such a difficult problem in the first place?  Neither parties on either side of the interview table have perfect, or even good information!  Hiring managers find it difficult to isolate qualities that tell them a candidate would be a great employee.  Applicants find it difficult to know whether or not they would be a good fit at and enjoy working for the company they’re applying to.  As Paul Oyer and Scott Schaefer put it in “Personnel Economics,” “the fundamental economic problem in hiring is one of matching with costly search and bilateral asymmetric information.”  Basically, the process is expensive and uncertain.

The goal for hiring becomes where can you find good employees as well as how to identify metrics that accurately predict the success of an employee.

Using Personal Networks

Networking, especially for startups and small companies, is often the most effective way to find qualified candidates for open job positions.  Networking presupposes a familiarity with the candidate in question, giving the interviewer more insight on them.  Implementing an employee referral program, where employees are rewarded for bringing successful job candidates to the company, is a fantastic way to improve the quality of your hiring practices.  Studies have shown that referred candidates outperform normal candidates at every stage of the hiring process and experience better cultural fits at companies once hired, setting the stage for future success at the company.  In fact, referrals now result in more than a quarter of all hires at large companies, a startling number when you consider that referrals compose only 6% of nationwide job applicants, according to the Federal Reserve Bank of New York and MIT

Turning to Online Resources

Once a company’s personal networks have been combed through for applicants, it may be necessary to find other sources of applicants.  One of the most common solutions is to turn to a job board, such as HotJobs.com or Monster.com, to expand your company’s outreach.  Job boards can advertise your company to a lot of different candidates at once.  More sophisticated ones help you implement screening questions that will automatically filter unqualified candidates from your posting.  There is also less of a chance for discrimination when compared to networking; job boards are available worldwide 24 hours a day whereas personal networks have a tendency to attract similarly thinking people to certain companies and reduce diversity.  However, job boards flood a company with potential candidates, and if you don’t have a recruitment department or enough time and resources to evaluate all the candidates the process quickly becomes unmanageable.

Is this a “job”?

Finally, think critically about the job position you are looking to fill.  Is this an integral part of the companies mission?  Would this position fit well into the company’s structure and culture?  Building a department or new team can be expensive and difficult.  Before you choose to hire an employee, determine whether or not it may be better to outsource the work.  Lots of roles can be easily outsourced: marketing, manufacturing, digital marketing, advertising, and more.  Although there is risk associated with the lack of control, outsourcing can be a quick and cheap option for accomplishing a company’s tasks.  

Who is a good candidate?

Although it’s difficult to isolate specific qualities that indicate who is and is not qualified, remember that good employees exhibit several key traits.  The first is a strong work ethic.  You want employees that take pride in their work and perform at a high level, putting forth their best effort.  Also look for a positive attitude and exceptional communication skills.  Work is a collaborative environment where all employees work together to serve their market.  Employees that can interact easily and positively magnify their efficiency and create a more satisfying work environment.  Additionally, previous experience and a demonstrated expertise in the skillset you need is often the most valuable characteristic of a qualified candidate.  Experience is very valuable as it saves your company money during training and increases the value a candidate can bring to their department.  Finally, loyal and reliable candidates often become the best employees.  They are consistent, stable, and show an interest in developing a long-term career with your company.

Hiring practices are often the most important processes at a company.  Who you hire affects your company culture and the productivity of your departments.   It sets the future course of the business and can often be the difference between success and failure.  For this reason its important to have a robust process in place that effectively screens candidates and makes sure you have the right people walking in the door.

The Entrepreneur Authority is a group of franchise consultants dedicated to helping you own and operate your own franchise.  There are a lot of perks that come from becoming an entrepreneur and engaging in the franchise business model.  If you would like to explore opportunities in franchising and know more about the possibilities, contact the Entrepreneur Authority today for a no-cost, no-obligation, no-pressure consultation or call 866.246.2884 to speak with one of our FRANtastic consultants.  You can also attend our free monthly webinar, “Franchise Ownership as a More Stable Career Path.” Just click on the link to register!

The Profitable Side of Passion for Business Entrepreneurs

As someone who many might consider having an uncommon passion for what I do, which is bio-hazard clean up, it is not unlike any other business entrepreneur who wants to take what they love and turn it into a thriving business venture that will allow them financial stability for the long haul and security for their family for years to come.

That means not relying on passion alone to carry you to the highest levels of success and profitability. I seem to be telling myself more often than I care to admit that Passion is not going to blind me to the practical aspects of how to make my business successful. It seems to be turning into my entrepreneurial mantra.

Any good business person needs to incorporate their passion for their business with a dose of reality about some of the most important ways in which harnessing your passion can help make your venture successful:

1. Use Your Customers as Your Guide

If you love your work, then you have a certain level of respect for the people that you service every day or will service when your business is up and running. This includes valuing their feedback about your work. So, get as much feedback from them as you can through post-service surveys through surveymonkey.com that are free and can be sent via email to every customer. This will give you a visual perspective via a graph or chart of what your customers think you need to improve on when it comes to your overall service. Without knowing what may be wrong in the field, passion can deteriorate rapidly, and to be able to find out from the servicing source and fix it is an exciting element of your business that keeps the passion alive.

2. Don’t just Say you’re an Expert…BE one

Many individuals talk about passion for their business or a love of a hobby that would like to turn into a business, but it isn’t reflected in the most intricate details of their product or service. If you exude passion then it must show in even the smallest details of the product or service that you will offer.

Make sure you are knowledgeable about the latest technology in your industry and how you can offer it in the most cost-effective way. No one who is passionate about what they do offers outdated technology or services to their clients—especially if a customer is more aware than you are of the latest developments. Then, make your customers aware of what you have to offer in a new product or service through advertising mailers or an open house to tout your new discovery! This works wonders for generating new business or renewing business that has not used your services for some time.

3. Find Others with Passion

We have all worked at that job where we love what we do but we work with someone who is the “Debbie Downer” in the office and constantly complains about their job duties, the company, and usually their career in general. This is not a person that has a passion for their job. So, make sure that before you open for business that you interview potential employees with great care and ask about their reasons for wanting to join your team.

This means not just choosing someone because they took the time to go through the entire hiring process that you ask them to do because this could just simply mean they are desperate for a job! But, it means sitting down with them in a one-on-one in-depth interview where you can observe their enthusiasm for the position and for the product or service that is offered and more importantly, that they show an interest in knowing more and learning more within the scope of their duties on the job to grow with the company. This will more than serve to keep your passion alive and growing as well.

4. Sharing Your Passion

If your business stems from a particular skill or hobby, more than likely there are other people who share the same interest about the product or service. Many people who are passionate about their hobbies form clubs or organizations to interact with like-minded people who are also passionate about the same thing. Research and find these organizations so that you can network with them to gain a greater customer base right out of the gate. You can also utilize these types of groups to gain knowledge about new technology in your area of interest and how it is being used as well as the possibility of networking with experts to gain greater knowledge about what you do. In turn, as these individuals get to know you as someone who is as passionate as they are about your shared interests, they will be a great source of referrals to grow your business for years to come.

Raymond Magno is the owner and lead cleaner of a bio-hazard cleaning business in Los Angeles.  He grew up in a small farming community in Maine, worked as a radioman in the Coast Guard and as a commercial salmon fisherman in Alaska before falling in love and following his wife to her hometown of Los Angeles. In his spare time he enjoys spending time with his wife, son and two dogs and rooting for the Patriots football team.