Food for Thought: 5 Ways to Maximize Franchise Margins


Profit margins can be tight in fast food franchises, and that’s why efficiency is key.

And efficiency can be found in all areas of the business – helping to drive profitability and growth, while ensuring long-term business success.

With inflation tied to food prices and more fresh produce in fast food franchises than ever before, finding more efficiencies – and maximizing them – is crucial to ensuring your investment pays off to the full extent.

Here are 5 Ways to Maximize Franchise Margins:

1. Negotiate (or renegotiate) the best supplier deals. Ensure your franchise has the best possible deals from local suppliers, by utilizing its purchasing power. How to do this? By opening more franchises in the region, or with partnering with other franchisees to ensure the cost of goods sold is at a highly profitable margin.

2. Optimize all franchise food promotions. Optimize your franchise’s specials and promotions by marking down the lowest-cost options at the highest margins. Some examples of this? Ice cream/smoothies, soft drinks, and simple sandwiches.

3. Choose a franchise with more low-cost, healthy options. The fast food industry is shifting to healthier options, so it’s crucial to stay on board with this trend – and invest in franchises who are doing this in the lowest cost, highest return way. Broth-based soups are a great example of this.

4. Evaluate labor costs and drive greater operational efficiency. This may be the oldest method around, but it works. By ensuring your team is operating as efficiency as possible, you can potentially reduce the number of staff without reducing quality of service, helping to drive your margins higher.

5. Creating greater value through greater prices. Are more people willing to pay higher prices for better quality food? Apparently so. The industry shift is continuing, and fast food franchises are being forced to adapt. Ensure you’re a part of a franchise that charges more for healthier options that don’t just cost more, but also provide greater margins and profits.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

Core Objectives: Top 3 Success Tips for Franchising Vets


Starting a new career can be intimidating, even for military veterans.

Having faced years of rigorous military training and the unfathomable challenges of war, many might assume that a veteran can tackle anything without help.

That simply isn’t the case – and nor should it be.

For the thousands of veterans making the transition to civilian life and starting careers as franchisees, knowing how to optimize their next mission in life – and really hone in on their core objectives – is imperative for determining success.

Here are the Top 3 Success Tips for Franchising Vets:

1. Pick a Franchise Best Suited to Your Interests, Skills. This is your first – and perhaps most important – objective: finding a franchise that you’re truly passionate about. This is crucial, as it will determine how much energy you’re willing to put into it to make it grow. Take the time to research all the different kinds of franchises, to find out which one fits your interests and lifestyle best. Just as importantly, make sure it’s tailored to your core skills that were honed in the military.

2. Learn Systems & Processes, then Hire & Train Teams to Execute Them. Systems and processes are the hallmarks of franchising, and that’s why it’s so important to take the time to work with the franchisor to ensure you’re a trained expert in them. From there, you need to establish a workplace identity best suited to those systems, and then hire and train the right people to optimize them.

3. Be Prepared for the Unexpected. Just like in the military, it’s crucial to be prepared at all times. Having a checklist, Microsoft Excel file, or a software program that helps track all areas of your business – from sales and service, to inventory and payroll – is a huge help. Either way, you need to stay ahead of the game, as unexpected problems can derail your business’s productivity and hurt efficiency.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

Reward Employees to Be Successful

A paycheck and a quarterly bonus only motivates employees so much. Anybody will clock in and clock out if you pay them regularly, but getting your employees to buy into your company vision and be above average performers takes continual and creative rewards.

No matter who your employees are and what rewards you have at your disposal, showing your appreciation to your employees is essential to your company’s success. And with only 16 percent of U.S. employees “fully engaged” in their jobs in 2014, according to Modern Survey, it’s imperative that employers change they way they look at rewards and recognition.

By making a concerted and consistent effort to give credit where credit is due, you help increase the productivity of every department touched by human hands.

Gifts With Purpose

Give your employees the gift of cutting-edge technology. Faster tech increases the efficiency of your workforce and their morale. If you have to invest in a computer or cellphone for employees, make sure it’s the latest and greatest. It may cost a little more now, but, in the long run, you want your employees working, not trying to get their tech to work. Look for companies like T-Mobile that offer payment plans and network package deals to keep monthly costs low and get your employees top-of-the-line technology like the Samsung Galaxy S 6.

Pesonalized tools can also be fun. A customized hard drive in their favorite color or a flash drive shaped like Yoda not only gets you cool points, but it often doesn’t cost much more than their boring black counterparts. The ongoing benefit is that employees use these items every day, so these personalized tools serve as a constant reminder that they are unique and appreciated.

Praise and Appreciation

No matter what you get your mom for her birthday, her favorite thing is the handwritten card, right? Employees are kind of like your mom — they appreciate your appreciation. And that doesn’t cost a dime. Below are three ideas that cost nothing to make your employees smile with pride:

  1. Thank you notes and a day off: Hard workers really do appreciate the little things like a handwritten thank you note. Make it specific, memorable and unexpected. Also, consider giving out a free day off for completing a difficult task or going above and beyond the call of duty, suggests HR World. This not only rewards them for doing a great job, but also gives them a well-deserved break so they can come back refreshed and ready to go.
  2. Coffee and guidance: One of the coolest ideas comes from The Cigna Group. Executives push coffee carts around the office, serving drinks to their employees during crunch times. As they serve, executives coach and encourage employees. At the same time, they’re in the trenches where they can connect first hand with real employee and consumer issues.
  3. Employee recognition: Recognition is public and it’s simple. When your employees do well, tell them. You can do this privately or in front of clients, colleagues or at the next staff meeting. The important part is to make it known that you notice and appreciate success and your employees will strive for your praise.

5 Signs Your Resume Screams ‘Entrepreneur’


Finding a career you’re truly passionate about can be challenging.

If you’re like most people, you were brought up to believe there was only one way to succeed in life: to get an education, get a steady job working for a respected company, and live happily ever after.

As we all know, this isn’t often the case – especially not today.

Most people don’t realize they’re not meant to work for others

Whether you’re a mid-career professional making a career change, a veteran transitioning to civilian life, or a college graduate, sending out resume after resume to jobs you may never enjoy can be a draining experience.

(And that’s before you even begin working one of these jobs.)

For most people, they don’t see that they’re meant to work for themselves – though what they subconsciously write about themselves in their resume, and where their past has taken them, can reveal a lot about where they’re destined to go.

Here are 5 Signs Your Resume Screams ‘Entrepreneur’:

1. Leadership Experience. You led teams that succeeded, whether in the workplace, military, sports teams, or elsewhere. Others looked up to you to guide them to success. Entrepreneurs are natural-born leaders – they make everyone else around them better, as they work towards a greater goal.

2. You Got Fired or Quit Jobs. Many entrepreneurs struggle to hold jobs working for others, because it goes against their inner grain. Instead of listening to the commands of others, entrepreneurs want to forge their own course of success. This can often lead to getting fired or quitting jobs easily.

3. Unique Design/Layout. Entrepreneurs love to be different, because that’s what makes the best businesses so successful. Sometimes without knowing it, their resumes will have a unique design/layout that almost gives them their own personal brand to stand out from the pack.

4. Creative-Thinking, Problem-Solving Skills. Do you highlight your creative-thinking and problem-solving skills? That means you thrive at finding solutions under pressure – something entrepreneurs need to have to survive in business.

5. Wide-Ranging Areas of Expertise. You’re not knowledgeable in one or two areas – it seems you’re an expert in many. For entrepreneurs, they need to wear many different hats to keep their business running smoothly. This could be a sign for you to take an exit route on applying for jobs, and to become an entrepreneur.

To learn more about entrepreneurship through franchising, attend our free monthly webinar, Franchise Ownership as a More Stable Career Path. The webinar is free, but you need to pre-register, which you can do online by clicking on the linked seminar title.

You may also register by calling 866-246-2884.

Perspectives on Entrepreneurial Failure

It’s time to talk about a very sensitive topic most entrepreneurs would rather not even think about: Failure. In my last article, Are Entrepreneurs Born or Made? I mentioned that a perennial key skill (or trait according to some) of successful entrepreneurs is tolerance for failure. If you’re the type who would just as soon avoid the topic altogether or have a “failure is not an option” attitude, then it’s especially important that you read this article. I firmly believe that how you think about and cope with failure is one of the most important keys to your success in business.

If we’re honest, then we’d have to admit that the fear of failure is what prevents many would-be entrepreneurs from ever trying. For others it is a feeling in the pit of their stomach that causes them stress and anxiety when they do make the attempt. Why is that? I think the answer is relatively simple: Despite how enlightened we may or may not be, society and culture as a whole still denigrate the concept of failure. Whether it’s sports or business, we do not embrace or celebrate failure. In the midst of the Apollo 13 disaster when NASA was trying to figure out how to get the astronauts back to Earth safely, flight controller Jerry C. Bostick was credited with saying, “Failure is not an option.” This attitude is deeply embedded in our collective psyche, but it’s simply not realistic.

The plain fact of the matter is that most of the entrepreneurs we hold up as examples all chalked up major failures on their journey to success. Henry Ford went broke five times, including two company bankruptcies before he found success with his Ford Motor Company. Colonel Sanders suffered more than 1,000 rejections as he tried to sell his 11-herbs-and-spices recipe for fried chicken before finally cashing in for millions. Thomas Edison went through something like a thousand attempts before finally coming up with an electric light bulb that worked. When a reporter asked him how he felt about failing a thousand times, Edison’s response was brilliant: “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.”

Edison was showing a great attitude towards failure. If you think of success as a journey, then any given step of that journey might go in the wrong direction. Edison obviously thought of each failure as a mere bump on the road to success. The interesting thing about a bump, however, is that it’s slightly higher than the terrain around it. If you pause, you might just get a slightly new perspective that informs where you go from there. Iconic musician Johnny Cash built on this idea when he said, “You build on failure. You use it as a stepping stone.”

What’s your attitude regarding failure? Do you avoid it at all cost or do you embrace it is an essential aspect of the entrepreneurial process that has a valuable contribution to make on your journey? How you answer this question is the key that can unlock the door to success.

3 Ways to Capture the Perfect LinkedIn Photo

Hiring managers typically know within 10 seconds whether your resume will move on to the next round or be thrown in the trash. And while the resume and cover letter are still powerful tools, most recruiters will head straight for your LinkedIn profile to find the one piece of information that makes you truly unique — your profile picture.

The book of our career is definitely judged by the cover. The best experience and most prestigious education can be quickly ruined by a bad profile picture. So just what makes that picture less than ideal, according to LinkedIn?:

  • An old photo that shows your profile is out of date and neglected
  • Your favorite party picture from college (this isn’t Facebook)
  • A stale headshot with no smile or real personality
  • A group shot with everyone else cropped out (it just looks sloppy)
  • A complicated picture with too much going on in the background (less is more)
  • A profile picture that looks like it belongs on Tinder
  • A picture that included spouse, family or pets (it should be only you)

Now that you know what not to do, how do you achieve that perfect profile picture? Depending on your budget and how much time you want to invest in a pristine snapshot, here are three options that can help your profile shine.

The Smartphone Picture

If you have an iPhone or even the LG G5 with its 8-megapixel, front-facing camera, an incredible camera is already in your pocket. There’s a few ways a smartphone can capture a stunning photo for your LinkedIn profile:

  • The #WorkSelfie is an up-and-coming trend on LinkedIn, but also a subtle art. If you can strike a balance between fun and professional, you’ll have profile picture gold.
  • Have a friend or colleague take a picture at a work event or in the field. A good picture that shows you in the middle of your craft will stand out.
  • Follow the standard rules of good portraits — use natural lighting, the rule of thirds, proper zoom, etc.

A Professional Photographer

You don’t need to be an executive to invest on a professional portrait for your LinkedIn profile. Customer-facing industries will always take an extra look at profile pictures, so if you’re not confident with your smartphone abilities, leaving it to a pro could be the way to go.

There are some drawbacks. A professional headshot won’t capture you in the field or at an event, but it will give you a universal portrait fit for your resume, LinkedIn and other professional resources. One session can cost a few hundred dollars, but it’ll give you photos you can use for years.

Event Pics & Existing Inventory

There could be an amazing, professional picture of you out there right now, for free, and you don’t even know it. If you job involves conventions, charity events or work functions, chances are a photographer was hired to cover the event and a great portrait is just hanging out on their photography website.

Pay attention to your next event and look for a photographer floating though the crowd. A lot of events, especially charity fundraisers, will have “red carpet” photo spots to capture a great picture. These are perfect for showing off a charity you work with, plus you’ll already be dressed up for the occasion.

5 Time Management Hacks for Entrepreneurs

One of our previous articles highlighted 5 Things That You Need To Be An Entrepreneur. It could have listed dozens if not scores of other useful things entrepreneurs need to have in order to be successful. Today it’s time to tackle one many people would rather not deal with at all: Time management. If you’re cringing right now, it’s probably a sign you need to keep reading. There are only 24 hours in a day, so here are 5 time management hacks to get the most out them:

1. Don’t Shortchange Yourself

Don’t try to squeeze more out of your day by giving up sleep, nutrition, or exercise because you’ll end up doing more harm to your time management than good. Peak performance on a daily basis for the entrepreneur can’t happen if your body isn’t in tip-top shape, which means getting enough sleep, eating a healthy diet, keeping yourself hydrated, and exercising on a regular basis. Shortchanging your health will only serve to cancel out all the other time management hacks on this list. 

2. Know Your Baseline

If your time management skills aren’t what they need to be, it’s worth doing an assessment so you know what you’re dealing with. MindTools has a handy online survey you can use: How Good is Your Time Management? You’ll find out if you just need a few tweaks or a major overhaul.

3. Prioritization Counts

When you’re sitting there looking at the list of things you need to do, how choose where to start? Your project management software can’t do this for you – you have to decide. This can be a major hang-up for many entrepreneurs. There are many ways to do this, which means you might end up trying several methods before you find the one that’s going to work for you. You can try author Stephen Covey’s (7 Habits of Highly Effective People) Time Management Grid, which is actually a modified version of the Eisenhower Matrix. For several more ways to prioritize, check out this article on the process.st blog.

4. Distraction Elimination

To get serious amounts of work done, you have to first establish some “sacred” blocks of time devoted solely to that. Some people make it an entire day while others carve out chunks of time on a daily basis. But it’s only going to work if you eliminate distractions, which means fully “unplugging” from social media, phones, email, and the Internet as a whole. It may also mean finding the right physical place as well – probably not the office.

5. Manage Your Workflow

Once you have the time and space to focus in on plowing through your tasks, you still need to actively manage your working time to get optimal results. One way to do this is optimize short breaks that boost productivity and keep you focused. Try Francesco Cirillo’s Pomodoro Technique, which has you working in 25-minute chunks punctuated with five-minute breaks.

Any entrepreneur can seriously up their game with these five time management hacks. You’ll turbo-boost your own productivity, and your business will reap the benefits.

Meet Franchising Megastars Face to Face at the Franchise Expo South


Happy New Year! Is this you year to break out and ‘fire the boss’ and finally be the boss?


It might seem an odd stretch to consider franchise experts a megastar, but in the industry generating billions of dollars each year they exist. Certainly, everyone knows NFL legend and future Hall of Famer Peyton Manning has a love for Papa John’s pizza. Lest you think this is some advertising gig for him you might be surprised to know that Peyton is actually an investor. NBA superstar and Hall of Fame player Shaquille O’Neal decided over 155 Five Guys Burgers restaurants were a safe investment for him. Drew Brees likes Jimmy Johns and Magic Johnson is into Burger King, but what remains constant is that superstars with money see franchising as a safe way to grow wealth and expand their empire. However, when we talk about megastars we are not speaking of those who made their claim to fame on the sports field or silver screen. Rather, we are talking about those who made their claim to fame right here in the franchise industry. Turning a one time investment into a lifetime of income, going from one location to an entire fleet of stores and coaching those looking to do the same are those of which we speak. On January 18th, these franchising megastars will be converging on Dallas, Texas, to open up the world of franchising to all who might come their way. If that’s you then Dallas, Texas on January 18th-20th, 2018 is the place to be. Here’s why…

The Value of a Face to Face Meeting

It’s one thing to Google what some of the leading experts have to say on franchising, but it is of an entirely new level of helpful to hear it in person. One can see the tone of voice, what excites them and most importantly ask a follow up question. The internet can offer you a world of information to research on franchising but nothing will replace human interaction. At the Franchise Expo South, hundreds of the top franchise brands in the nation will be there in person. This is your opportunity meet them face to face and ask the questions, follow up questions and get vital information right from the source. However, it’s more than just the franchises that you will get to meet face to face.

In the franchising industry, there exists more than just the franchise and franchisee. Yes, the Papa John’s CEO made famous from his commercials with franchisee Peyton Manning are not the whole deal. David Omholt is a Certified Franchise Executive and the Senior Franchise Consultant of iFranchise Group’s Dallas, TX office. Throughout his history in the industry, David has found himself both a Licensor and Licensee. Meaning he has been on both sides of the coin which gives him a credible and unique perspective on the industry. Members of the International Franchise Association have gone so far as to say David is one of the top franchise consultants in the country. So when David speaks, the industry takes note and listens.

At the Franchise Expo South in Dallas, TX, David will be presenting on the strategies and tactics to improve franchise sales. Throughout his career he has specialized in franchise development and marketing strategies and is a frequently requested speaking in academia and the entrepreneurial community. Prior to becoming an entrepreneur himself, David consulted from of the most recognizable Global 500 companies to include Best Buy, JC Penney, Kroger, Radio Shack, Walgreens and more. The value in the opportunity to meet and learn from franchise leaders like David cannot be understated. On January 18th, 2018, the Franchise Expo South is exactly where they will be.

Why Franchise to Begin With?

Now that we have covered where the megastars of franchising will be and who they are you might still have the question as to why you want to consider franchising to begin with? Let’s start with the basics. Namely, that the roadmap to success has already been laid out for you. It would be misleading to tell you there is not a lot of hard work and grinding it out on the path to success, but make no mistake that path is laid out for you. Franchises are heavily invested in the success of their franchisees as they carry their brand and reputation. As a result, the most successful franchises have a blueprint to offer as to what it will take to succeed. So if you think you have the drive and wit to pull off a franchise, but worry you don’t have enough experience then never fear. Come to the Expo and hear first hand how these giants of the industry went from zero to hero.

The next reason to consider franchising is that someone else is going to do it if you don’t. Have you ever driven by a location close to your home and thought, “this would be a great place for a Chik-fil-a or Dunkin Donuts?” Well, don’t be shocked if in short order you see that very franchise in place. The only difference is that someone else is cashing in on the big idea. The franchise industry is exploding right now because we have more data than ever before. We can pinpoint the market potential of your area, tell you when you ought to expect a full ROI and even let you know if this is not such a good idea right now. Remember, when a franchisee fails its the brand of the overall Franchise that takes a hit. So come meet these brands at the Expo face to face and you’ll quickly find out just how invested they are in your success.

Fortune favors the bold and with the expert minds you will get to pick at the Expo you don’t have to worry about guessing away your future. Leaders like David Omholt will be there to answer your questions, teach you from a lifetime of experience and undoubtedly leave you excited for your potential future in the franchise industry. You know where and when the expert will this January, the only question is if you will be there with them. The franchise market is as hot as it’s ever been so now is the time to act. For more information about the Franchise Expo South you can click the link and in just a few weeks we hope to see you there on your path to unprecedented success.


3 Businesses With Low Overhead for the Broke Entrepreneur

Not every business needs millions of dollars of capital investment to get started. For most, you need enough money to cover your personal debts and a bit for advertising. Obviously, some business ideas are less overhead friendly than others. Finding the right company idea to match your expertise and cash flow will place you on solid footing for success. Here are a few to consider.

Consulting

There is a large sector of businesses that require nothing more than your brain, skill and expertise. There are a dozen different names that fall under this giant category, including consultant, contractor or simply entrepreneur. According to the Bureau of Labor Statistics, a business consultant makes an average of $75,000 annually and a health consultant makes around $61,000. Depending on the field you want to work in, you may need to take a test and get a license. For instance, a psychologist, real estate salesperson and certified public accountant each require a state license to practice. After obtaining the license, the overhead is minimal. Office space and telephones are an expense that can be as large or as small you want. To better meet the needs of your clients and customers, consider investing in a cloud-based contact center so that you are always in communication with them. Make sure that all of your overhead costs are flexible so that you are not locked into a plan that you cannot afford.

Crafty Work

Making things and selling them falls under the umbrella of manufacturing. As an entrepreneurial business, manufacturing has some mixed blessings. Raw materials, equipment and storage are natural costs of any manufacturing business, whether you are making cookies or hair clips. On the upside, manufacturing costs are variable, changing with the amount that you make. Because of this, only the initial amount of raw material is required for start-up. After that, you purchase depending on the production need. As an example, if you make and sell cookies, the flour and chocolate chips are a cost only if you are going to make and sell the cookies. The sale of this batch funds the purchase of the next group of materials with the remainder being profit. When you launch this business, be sure to keep an eye on the fixed costs, the ones that need to be paid whether or not you make a sale, versus the variable costs.

Paid-For Caring

Home healthcare and childcare is one of the fastest growing entrepreneurial businesses to establish. You are not just getting a job as a caregiver, you are starting a company that supplies care for the elderly or very young. Eldercare is a huge market in the United States with nearly 16 percent of people providing unpaid care for parents and others in the home. Childcare has even better numbers. Whether on a consistent basis or simply to offer parents a night out, being there for them is both lucrative and good for the soul. This business has very low overhead, generally being set up as a network of qualified individuals. For your younger clients, you can also add a tutoring service to the mix. There are online tutoring systems like Study.com or Tutor.com that will help you supplement your income as you begin your business.

5 Things That You Need To Be An Entrepreneur

According to Inc.com, the United States has 27 million entrepreneurs. Some of these will succeed while a majority will fail. The actual number of small businesses that do not thrive is a matter of debate since most transition into a new form. Though there is no formula for entrepreneurial success, there are some things that can stack the decks in your favor.

Money

The number one reason that a new small business fails is because it is undercapitalized. Generally, entrepreneurial companies have very little staff, being solely staffed by the owner. Some may be able to maintain a worker or two. Paying yourself and an employee is a huge overhead and you will need enough money to keep this going, plus have three months of operational expenses saved in the bank. Some people are able to do this by keeping a day job and working their business at night. Others have an angel investor or take a loan against existing equity. No matter how you do it, you need to factor these expenses, labor hours and repayments into your budget and financial plans.

A Network

Your business cannot flourish if you keep it in a small bubble. You need people that love and support you. These individuals will become your inner marketing circle, creating the basis for most of your marketing. Social media has made it easier for a small business to gain a foothold on a small budget. You will want to use it to disseminate information, make your business a thought leader and educational resource, and recruit minds to your cause. If you have an extensive personal network then much of this can be accomplished without your business spending a cent. Use your friends and family to expand your social network.

A Practice Run

In any business, there is an amount of on-the-job training. Unfortunately, if you are the owner and sole employee, this training is hard won, costing you money and sales when you make mistakes. To take some of the pressure off, create a safe business to use as practice. An established direct sales organization like Amway can let you get your feet wet. If you lose a sale or two from lack of experience then there will be no dramatic hit to your business but you will gain very valuable skill. Bring these new skills into your own business and use them to create your empire.

A Business Plan

You may never look at it again but the process of business planning will make it so that you are not walking in the dark. The parts of a business plan include the mission and vision, the day-to-day operations, and your financial projections. Also, most investors and lenders will require a business plan before they give you any money. Take a look at the Small Business Administration for resources on developing a business plan.

The Right Attitude

Entrepreneurs are a unique breed. They are risk takers. It is one of the reasons that it is so hard to spiral in on failure statistics. Following Edison’s idea that there is no such thing as failure, only a thousand ways not to make a lightbulb, the entrepreneur never quits. Their daring attitude makes them change the way they do business, transforming one idea into another. Do a self-assessment and make sure that you have the right attitude to be an entrepreneur.