4 Local PR Strategies to Boost Franchisee Business
Striking the right balance between corporate and local marketing is tricky. Franchise brands are most successful when they have a professional, consistent image portrayed to the public, but one which is also localized enough that smaller-scale communities feel in touch with it. So, how can franchisees help drive business through marketing targeted to customers in […]
4 Reasons Military Veterans Make Great Franchisees
Why are military veterans so well-suited for the franchise industry? It’s as if their core characteristics have been specifically tailored to becoming a successful franchisee. In fact, that’s what the military has done. Through their military training, veterans have acquired the most important skills required to becoming a successful franchisee – helping them become successful […]
Name an Industry and I’ll Show You a Successful Franchise
Chances are on your way to or from your 9-5 grind you will pass a successful franchise and not even know it. Part of this is due to the fact that the term franchise has become somewhat synonymous with the fast food restaurant and any franchise outside of that niche is barely recognized as one. […]
Why Working from Franchise Beats Working from Home
The gig economy is hotter than ever right now as talented individuals are shedding the corporate culture and heading for the basement with a laptop in their PJs. This trend is being quickened by corporations themselves realizing the quality of the labor force ready to the job they need for them and nothing. If you […]
Franchise Your Way to Self-Employed Happiness
Don’t we all love it when science confirms something that we’ve always known to be true? Even better is when science tells you that thing you enjoy doing most is actually healthy for you. Personally I’m still waiting for them to confirm that eating bacon stops the aging process, but they did recently announce some […]
Franchising in the Age of Knowing How to Get Things Done
It has often been mused that youth is wasted on the young. The implication is that health, freedom and opportunity abound at an age when one is too young to have any idea what to do with it or to truly appreciate it. By the time a citizens crosses the grey line on the other […]